Why 8th Digital Pharma West Is the Number One Provider of Content, Innovation and Practical Insights on the West Coast.
For 2017, we have spent a great deal of time conducting research and recruiting speakers from organizations of ALL sizes.
We've found that, regardless of their company size, life science marketers struggle with how to effectively, efficiently and compliantly deliver an optimal customer experience. However, certain challenges are universal. At
Digital Pharma West, we will explore these themes, delve into relevant questions and provide solutions to help overcome obstacles in your everyday business.
Prepare for tomorrow and attend
Digital Pharma West to discuss these thought-provoking topics.
BRINGING THE END-TO-END DIGITAL EXPERIENCE TO CUSTOMERS AND ASSESSING THE DIFFICULTIES IN ACHIEVING A VISION FOR YOUR BUSINESS
- Balance the digitally enabled customer's experience and drive ways to engage them
- Enable digital transparency and provide a service across the customer chain
- Adjust the way we relate to customers through emergent technologies, like nanotech, 3D printers, AI and more
- Overcome privacy, MLR and the "creepiness" factor in online advertising and targeting
- Realize the vast data being accumulated and leverage it for direct marketing
- Evaluate the effectiveness of "all eggs in the digital basket"
ASSESSING THE OMNICHANNEL USER EXPERIENCE WITHIN PHARMA
- Define the key guiding principles for creating a winning omnichannel user experience (UX) that is driven by customer needs and expectations
- Explore the design elements of UX that impact ROI
-Where should you place your logo or CTA buttons on your digital channels?
-Should you optimize your color palette and fonts for the digital space? - Develop a seamless omnichannel customer journey that accounts for the average user's shortened attention span and tendency to use multiple devices interchangeably
- Examine examples and trends to see how good UX can improve your ROI
- Identify how you can measure UX and what tools are available
UNDERSTANDING THE ORGANIZATIONAL ASPECTS OF DRIVING DIGITAL TRANSFORMATION AND ADOPTION
- Assess the challenges of digital adoption
- Craft a strategic vision that aligns with and enhances business goals
- Establish what it takes to win in the organizational space
- Determine whether to work from top to bottom or vice versa
- Gauge what is involved from the brands to the platforms
- Build capabilities and allocate resources
STRUCTURING CONTENT THAT CAN GENERATE VALUE FOR THE BUSINESS VIA CONTENT MARKETING, DIGITAL DECOUPLING AND CONTENT REUSE
- Identify the key challenges of sharing content in a heavily regulated industry
- Review how digital content marketing has impacted the life sciences
- Navigate decoupling and its benefits
- Discuss the role of repurposed content in digital content marketing
Speakers
- Lucy Abreu, Director, Corporate Communications, OTSUKA PHARMACEUTICALS, USA
- Jack Barette, CEO, WEGO HEALTH
- Rebeca Bechily, Head of US Consumer Marketing, Hemotology, SHIRE
- Kelly Bock, Senior Manager, Multichannel Customer Marketing, ALLERGAN
- Ashley Boelens, Public Affairs Manager, Social Media, GILEAD SCIENCES
- Melissa Bojorquez, Senior Vice President, Client Strategy, APTUS HEALTH
- Christophe Bureau, Vice President, Strategic Innovation, STEVANATO GROUP, ITALY
- Jennifer Burnham, Content Strategy and Engagement, Digital Center of Excellence, ABBOTT
- Tom Cannell, COO and President, Global Commercial Products, REXIGEN THERAPEUTICS
- Bryan Cohen, Digital Platform Lead – Promotional Operations, Sales, and Marketing Worldwide Innovation Fellow, PFIZER, USA
- Matias Coo, Director of Marketing and Digital Strategy, AVANIR PHARMACEUTICALS
- Nuvan Dassanaike, Vice President – Head of Global Digital and Digital Innovation, MYLAN
- David DeJonghe, Worldwide Director of Marketing - Digital Engagement and New Product Development, LIFESCAN, A JOHNSON & JOHNSON COMPANY
- Eric Doherty, Director of Marketing, GLOCK HEALTH, SCIENCE AND RESEARCH
- Bill Drummy, Founder and CEO, HEARTBEAT IDEAS & HEARTBEAT WEST
- Zoe Dunn, Principal, HALE ADVISORS, USA
- Natalia Forsyth, Head of Digital, Intercontinental Region, AMGEN
- Dan Gandor, Head of Takeda Digital Accelerator, TAKEDA PHARMACEUTICALS, USA
- Robert Gargiulo, Director Integrated Marketing, Specialty Brands, MYLAN
- Shwen Gwee, Head of Digital Strategy, Global Clinical Operations, BIOGEN, USA
- Anna Haas Bauman, Director, Global Marketing, ALIGN TECHNOLOGIES
- Lance Hill, CEO, WITHIN3
- Elizabeth Hoff, Director, R&D Content Development, StoryLab, ABBVIE
- Molly James-Lundak, Senior Director, Corporate Digital Marketing, ABBVIE
- Omar Khateeb, Marketing Manager, Product and Platform Technologies, RESTORATION ROBOTICS
- Dawn Lacallade, Chief Social Strategist and Pharma Practice Lead, LIVEWORLD
- Alvin Lin, Director of Hemotology Marketing, PHARMACYCLICS
- Sanjiv Mody, Founder and CEO, PIXACORE
- Nicole Mowad-Nassar, Vice President and Head of US Business Operations and External Partnerships, TAKEDA PHARMACEUTICALS
- Paul Murasko, Senior Director, Multichannel Marketing, SUNOVION PHARMACEUTICALS
- Gizem Ozbay, Patient Experience Lead, ABBOTT VASCULAR
- Mike Padilla, Vice President, US Marketing, ALIMERA SCIENCES
- Viru Parlikar, Director, Global Consumer Marketing, ABBOTT MEDICAL OPTICS
- Amanda Phraner, Digital and Commercial Enablement Lead, SHIRE
- Sai Punjabi, Global Digital Marketing Capabilities & Operations Director, ALLERGAN
- Dalia Rayes, Senior Director, Business Unit Lead, ACTELION PHARMACEUTICALS
- Alison Reichert, Director, Digital Strategy and Data Innovation, PFIZER, INC
- Dave Reim, Chief Product Officer, DMD
- Igor Rudychev, Global Samples Operations Team Lead, PFIZER, INC.
- Amanda Sheldon, Managing Partner, BRIDGE9 CREATIVE
- Steve Smith, Vice President, Univadis Strategy, APTUS HEALTH
- Ramiro Souto, Director, IT Marketing and Sales Channel Engagement North America, BOEHRINGER INGELHEIM
- John Vieira, Executive Director, Global Brand Strategy, DAIICHI SANKYO, USA
- Jaime Vignali, Director of Digital, ZOETIS
- Ben Voss, Chief Technology Officer, PIXACORE
- Jasmin Wan, Senior Client Partner, Healthcare, Large Client Solutions, TWITTER
- Eugene Watt, Global Product Manager, ABBOTT
Please fill in your name and email to receive the conference agenda of this event.
Digital Technologies and Social/Innovation Day - June 13, 2017
- Including: Morning & Afternoon Networking Break, Networking Luncheon
Conference Day One - June 14, 2017
- Including: Morning & Afternoon Networking & RefreshmentBreak, Networking Strolling Lunch
Conference Day Two - June 15, 2017
- Including: Morning Networking & Refreshment Break, Networking Strolling Lunch
The agenda is available as PDF under downloads at the right side of the page.
Venue
The venue is not yet available for this event.
Follow this event to be informed when the venue is available and stay informed on other changes.
Who Attends
This conference is designed for professionals from the pharmaceutical, biotechnology, biopharmaceutical and medical device industries whose responsibilities include:
- Marketing
- Digital Marketing
- Digital Strategy
- Integrated Marketing
- Multichannel Marketing
- Social Media
- Mobile Marketing
- eMarketing
- eBusiness
- Global Marketing
- Interactive Services
- Channels
- Innovation
- Customer Experience
- Customer Engagement Capabilities
- Field Force/ SFE
- Brand Management
- Product Management
- Strategic Operations
- PR/Communications
- New Media
- Advertising and Promotions
- IT
- Regulatory Affairs
- Regulatory Advertising
- Legal Counsel and MLR
- Compliance
Together with:
- Physician Networks
- ePatients
- Regulators
- Digital Agencies
- Technology Providers
Venue
Hyatt Regency San Francisco Airport1333 Bayshore Highway
Burlingame, CA 94010
1-888-421-1442 or 402-592-6464
To make reservations please call 1-888-421-1442 or 402-592-6464 and request the negotiated rate for ExL's 8th Digital Pharma West. You may also make reservations online using
this link.
The group rate is available until May 23, 2017. Please book your room early as rooms available at this rate are limited.
