To be a leader in today's competitive economy, targeting and retaining a specific consumer base is essential to the continued strength of a brand or product. While marketers and consumers have shifted toward digital utilization, the healthcare industry has yet to adapt. Programmatic advertising is a critical tool other consumer-focused industries use to effectively create awareness and optimize marketing opportunities, and it has had a positive impact on early adopters. But challenges regarding patient privacy concerns and a lack of understanding of this technology have created a need for experts who can usher healthcare into the digital marketing era.
The 2nd
Healthcare Ad-Tech & Programmatic Strategy Summit is designed for advertising, marketing, digital and branding professionals from health systems, pharmaceutical companies, insurance providers, drug manufacturers, pharmacies, publishers and agencies to gather and discuss common challenges in the implementation of digital innovations.
Join us for this two-day educational event to learn top strategies behind enhancing your audience engagement and virtual advertising and network with leading marketers, industry professionals and decision-makers to collaborate on joint ventures.
Top Five Reasons to Attend
- Learn basic and advanced programmatic and ad-tech implementation techniques from leading healthcare marketers and digital experts
- Hear challenges, opportunities, best practices and guidelines for targeting HCPs and patients in the utilization of healthcare programmatic advertising, from health systems and digital marketing leaders throughout the U.S.
- Understand complex issues healthcare marketers are facing in programmatic, including ad fraud, accuracy in reporting/billing, privacy and compliance
- Network with innovative digital marketing and advertising agencies, pharmaceutical and healthcare industry marketers, and digital publishers who can provide best practices for overhauling marketing strategies
- Explore platform- and device-specific programmatic strategies for wearables, mobile devices and desktop
Speakers
- Sara Badler, Director, Programmatic Advertising, THE NEW YORK TIMES
- Sean Cotton, President, COEGI
- Peter Currie, Assistant General Counsel, GLAXOSMITHKLINE
- Lindsey Dunn, Director, Marketing Solutions, AMERICAN HOSPITAL ASSOCIATION
- Meredith Guerriero, Director of Healthcare, FACEBOOK
- Meredith Herman, Digital Marketing Director US Consumer Healthcare, GLAXOSMITHKLINE
- Jana Meron, Vice President, Programmatic and Data Strategy, BUSINESS INSIDER
- Chris Neuner, SVP and GM, Digital Health Solutions, PULSEPOINT
- Liz Presson, Digital Media and Community Strategy Lead, OTICON MEDICAL
- Brendan Riordan-Butterworth, Director, Technical Standards, INTERACTIVE ADVERTISING BUREAU
- Julia Schneider, Director of Paid Media and Analytics, OTICON MEDICAL
- Isabel Silva, Head of Global Digital Strategy and Solutions, NOVARTIS ONCOLOGY
- Nikki Wegner, Regional Director, Brand Partnerships, FOURSQUARE
- Brad Weltman, Vice President, Public Policy, INTERACTIVE ADVERTISING BUREAU
- Allison Woo, Director of Social Marketing, BRISTOL-MYERS SQUIBB
Please fill in your name and email to receive the conference agenda of this event.
Monday, August 7, 2017 -
Conference Day OneTuesday, August 8, 2017 -
Conference Day TwoThe agenda is available as PDF under downloads at the right side of the page.
Venue
The venue is not yet available for this event.
Follow this event to be informed when the venue is available and stay informed on other changes.
Who Should Attend
This conference is designed for representatives from health systems, pharmaceutical companies, insurance providers, publishers, pharmacies and drug/device manufacturers with responsibilities in the following areas:
- Digital/Content Marketing/Advertising
- Programmatic Sales/Strategies/Implementation
- Marketing
- Advertising
- Brand/Product/Content Management/Strategy
- eMarketing
- Media
- Digital/Electronic Media
- Digital Strategy/Solutions
- Sales
- Global Accounts
- Shopper Marketing
- User Experience Design
- Mobile Strategy
- E-Commerce
This conference is also of interest to:
- Healthcare Marketing/Advertisement Agencies
- Healthcare Publishers
- Targeting/Data Analysts
- E-Commerce Service Providers
- Media Publishing Service Providers
- Programmatic Marketplace Access Providers
- Digital Advertisement/Strategy Agencies
- HIPAA Compliance Consultants
Venue
Hilton Philadelphia at Penn’s Landing201 South Columbus Blvd.
Philadelphia, PA 19106
The Hilton Philadelphia at Penn’s Landing is the only hotel directly on the beautiful waterfront of Philadelphia’s historic district. Relax in a comfortable guest room or suite, our swimming pool, or our lobby bar. Enjoy waterfront dining at Keating’s Rope & Anchor, Bar + Kitchen. Attractions within walking distance include the Liberty Bell, Independence Hall, the Museum of the American Revolution and Spruce Street Harbor Park.
To make reservations guests can call 1-800-HILTONS (445-8667) and request the negotiated rate for ExL’s 2nd Healthcare Ad-Tech Summit. To make reservations online
Click HereThe group rate is available until July 17, 2017. Please book your room early as rooms available at this rate are limited.