According to the 2017 MM&M/Guidemark Health Healthcare Marketers Trend Report, 74% of device marketers surveyed said marketing budgets are on the rise, giving you funding to implement new strategies, reach new audiences and connect with customers in a more meaningful, targeted way. However, this opportunity must also be balanced with the understanding that although many organizations are creating groundbreaking devices that save lives, lower the cost of care and improve the quality of life for patients, the same organizations are more traditional and conservative when it comes to marketing, and slow to adapt to changes in the marketplace. Given this dichotomy, you're often required to provide a detailed and well-thought-out marketing campaign that provides measurable results.
Built on a foundation of seven years of informative, relevant content and attended by marketers representing device organizations of all sizes, the
7th Digital Marketing for Medical Devices West conference is an integral part of our industry-leading Digital Marketing for Medical Devices series. This conference is designed to provide you with in-depth, tactical presentations that provide you with a roadmap to implementing similar programming at your organization and insights into some of the leading marketing trends impacting the industry today and in the future (such as new industries entering the medical device space and the impact of the evolving healthcare ecosystem). This unique format allows you to leave the conference with a game plan for when you return to the office and a forward-looking ideology that can help shape your long-term marketing strategy.
Top Five Reasons to Attend
- Network with other medical device marketers who are facing similar challenges and opportunities so you can learn from one another in a more casual setting
- Learn about recent successes and failures presented by stakeholders who lived through them in order to identify new opportunities and proactively anticipate roadblocks
- Participate in discussions around integrating sales and marketing to develop more cohesive outreach, reduce duplicative work and open communication to ensure departments are learning from one another
- Demonstrate value in a meaningful way to key customer bases, whether they be financially-driven executives at hospitals, clinically-driven surgeons and healthcare providers, or patients who are motivated by several different factors
- Participate in the industry's leading event series that provides you with unparalleled networking opportunities, insights you can't get anywhere else, and access to vendors and solution providers who can help you develop and execute marketing strategies that stand out
Who Should Attend
This conference is designed for medical device professionals whose responsibilities include:
- Marketing
- Digital Marketing/eMarketing
- Multichannel Marketing/Integrated Marketing
- Brand/Product Marketing
- Upstream or Downstream Marketing
- Account-Based Marketing
- eBusiness/eCommerce
- Communications
- Market Research
- Web Management
- Advertising and Promotions
- Social Media
- Sales
This program is also of interest to:
- Component Suppliers
- Marketing Service Providers
- Interactive Marketing Providers
- Advertising Agencies
- Consultants
- Technology Experts
Speakers
- Peter Alexander, Ph.D.
- Kumar Bala, Marketing Manager, MEDICAL DEVICE COMPANY
- Tomi Barton, Senior Vice President, Marketing, GAME READY
- Kristie Burns, Chief Marketing Officer and Business Development, CALA HEALTH
- Merrill Collier, Global Marketing Manager, CLARET MEDICAL
- Donna Collins, Vice President of Global Marketing and Business Development, ELIXIR MEDICAL
- Patricia Correa, Director of Developer Marketing, GOOGLE PLAY
- Debbie Donovan, Director, Communications and Corporate Identity, ENDOGASTRIC SOLUTIONS, INC.
- Susan Felke, Senior Manager of Content Management, ILLUMINA
- Sam Glassenberg, Founder and CEO, LEVEL EX
- Steve Goldsmith, Vice President of Marketing, SANOVAS, INC.
- Vasey Hargraeves, Director of Marketing, INTERSECT ENT
- Jennifer Heth, Senior Manager of Public Affairs, Diabetes Care, ABBOTT
- Breanna Hunt, Senior Marketing Manager, NEVRO
- Omar M. Khateeb, Marketing Manager, Product and Platform Technologies, RESTORATION ROBOTICS
- Christina Kirby, Marketing Director, OPTOVUE INC.
- Michael Krachon, Vice President of Sales and Marketing, ISORAY
- Wendy Lund, CEO, GCI HEALTH
- Elaine McGhee, Marketing Manager, Customer Solutions, RESMED
- Reena Mishra, Director, Product Marketing, SI-BONE, INC.
- Mike Moeller, Head of Marketing — DSS Americas Region, MEDTRONIC DIABETES
- Rob Muller, Digital Marketing Manager, Strategy and Communications, ROCHE DIAGNOSTICS CORP.
- Taylor Pearson, Brand Manager — Aesthetic Business Unit, NESTLÉ SKIN HEALTH
- Jeff Quon, Manager, Digital and Consumer Marketing, INTERSECT ENT
- Leslie Stephens, Director of Market Access, ABBOTT
- Sam Talya, Global eCommerce Lead for Health Systems, PHILIPS
- Kevin Tausend, Head of Marketing, BIOTRACE MEDICAL
- Nathalie Tremblay, Senior Director of Marketing, KINOVA
Please fill in your name and email to receive the conference agenda of this event.
Marketing and Sales Collaboration Day - Monday, April 23, 2018
Conference Day One - Tuesday, April 24, 2018
Conference Day Two - Wednesday, April 25, 2018
The agenda is available as PDF under downloads at the right side of the page.
Venue
The venue is not yet available for this event.
Follow this event to be informed when the venue is available and stay informed on other changes.
Venue
Argonaut Hotel495 Jefferson Street
San Francisco, CA 94109
To make reservations, please call 877-662-5387 and request the negotiated rate for ExL’s 7th Devices West. To make reservations online
Click HereThe group rate is available until April 2, 2018. Please book your room early, as rooms available at this rate are limited.
