Healthcare Ad-Tech & Programmatic Strategy Summit

Elevate Programmatic and Ad-Tech Strategies to Strategies of Effectively Optimize How Patients and HCPs Digest Digital Data


Philadelphia, PA, United States

In order to compete in today's technologically advanced society, it is essential for marketers to utilize programmatic and advanced ad-tech strategies in order to most effectively reach their target customers. These programmatic technologies enhance a company's leverage, decrease its costs, and prove to be an overall effective method of marketing. Due to immense privacy regulations and a lack of understanding of this technology, the healthcare industry is lagging behind. It is essential to create both awareness and application of programmatic technologies within the healthcare space.

The 3rd Healthcare Ad-Tech & Programmatic Strategy Summit is designed for advertising, marketing, digital and branding professionals from health systems, pharmaceutical companies, insurance providers, drug manufacturers, pharmacies, publishers, and agencies to gather and discuss common challenges in the implementation of digital innovations.

Join us for this two-day educational event to learn top strategies for enhancing your audience engagement and virtual advertising and network with leading marketers, industry professionals, and decision-makers to collaborate on joint ventures.


Top Five Reasons to Attend

  1. Explore the uses of programmatic in new spaces: with the newfound use of block chain, in emerging markets, and in the corporate space
  2. Balance privacy regulations with targeted digital outreach strategies from leading healthcare marketers and digital experts
  3. Understand KPIs, refine measurement capabilities, and master programmatic for pharma/healthcare
  4. Network with innovative digital marketing and advertising agencies, pharmaceutical and healthcare industry marketers, and digital publishers who can provide best practices for overhauling marketing strategies
  5. Utilize programmatic tools in order to enhance the experience for both the company and the customer


Who Should Attend

This conference is designed for representatives from health systems, pharmaceutical companies, insurance providers, publishers, pharmacies and drug/device manufacturers with responsibilities in the following areas:
  • Digital/Content Marketing/Advertising
  • Programmatic Sales/Strategies/Implementation
  • Marketing
  • Advertising
  • Brand/Product/Content Management/Strategy
  • eMarketing
  • Media
  • Digital/Electronic Media
  • Digital Strategy/Solutions
  • Sales
  • Global Accounts
  • Shopper Marketing
  • User Experience Design
  • Mobile Strategy
  • E-Commerce

This conference is also of interest to:
  • Healthcare Marketing/Advertisement Agencies
  • Healthcare Publishers
  • Targeting/Data Analysts
  • E-Commerce Service Providers
  • Media Publishing Service Providers
  • Programmatic Marketplace Access Providers
  • Digital Advertisement/Strategy Agencies
  • HIPAA Compliance Consultants
  • Chris Arens, SVP Client Development and Strategy, COEGI
  • Kimberly Brenny, Corporate Marketing Director, MEDTRONIC
  • Lauren Dubick, Director, US Data Privacy Counsel, NOVARTIS PHARMACEUTICALS
  • Megan Hagman, Advisor-MCE Channel Director, ELI LILLY AND COMPANY
  • Valentina Jaramillo, Associate Director, Social & Digital Media, NOVARTIS
  • Neil Keene, Multi-Channel Marketing Consultant, RESPIRATORY FRANCHISE AT SUNOVION PHARMACEUTICALS
  • Anthony Matyjaszewski, Vice President for Compliance & Member Development, NAI
  • Gregory McCullough, Senior Director, Corporate Marketing, MEDTRONIC
  • Elizabeth Presson, Patient Engagement and Digital Strategy Lead, OTICON MEDICAL
  • Sarah Simmons, Social Media Content Marketing Manager, BID Digital Marketing Team, THERMO FISHER SCIENTIFIC
  • Dorota Swietlicka, Head of Patient Journey Excellence, SHIRE
  • Soham Wagh, Senior Marketing Manager, GSK

Venue

Sonesta Philadelphia Rittenhouse Square
1800 Market Street
Philadelphia, PA 19103

Explore the comfort and fresh, contemporary vibe at Sonesta Philadelphia Downtown Rittenhouse Square. A premier choice among hotels in Philadelphia, enjoy spacious, modern accommodations and luxurious amenities while staying in the heart of downtown and only steps away from Rittenhouse Square.

To make reservations, guests can call 1-800-SONESTA (766-3782) and request the group rate for ExL's December Meetings. To make reservations online Click Here

The group rate is available until November 15, 2018. Please book your room early, as rooms available at this rate are limited.
Event details
Organizer : ExL Events
Venue : Sonesta Philadelphia Rittenhouse Square, Philadelphia, PA, United States
Event type : Conference
Reference : ASDE-19011