7th Content Marketing for Life Sciences Conference

Utilize Multi-Channel Marketing Channels, Technology, Analytics and Compliance to Provide a Robust Content Marketing Strategy to Enhance Patient Engagement


Philadelphia, PA, United States

As digital health develops into a commoditized product, pharma organizations are evolving from being product-oriented companies toward becoming solution providers. This progression impacts far more than how content is disseminated - it shapes how content is developed, designed, personalized, targeted and reviewed internally. It even influences the channels that content is used on, the platforms it is shared through, and the devices customers use to interface with it.

Join the industry's foremost content marketing experts at the 7th Content Marketing for Life Sciences conference as professionals explore how to deliver a more integrated customer experience by connecting content, channels and analytics within your marketing strategy. Our speaking faculty will address an array of timely issues to help you better deliver the right content to the right person at the right time.


Top Five Reasons to Attend

  1. Network and learn with the best content marketing professionals from leading pharmaceutical and medical device companies
  2. Understand the quality and performance of creating a steady stream of relevant digestible content
  3. Examine best practices to implement, integrate and enhance a content marketing strategy at your company
  4. Identify tools and best practices for developing and distributing engaging content
  5. Discuss content repurposing, distribution channels and ways to drive value in your marketing


Who Should Attend

This conference is designed for representatives from pharmaceutical, biotechnology and medical device companies with responsibilities in the following areas:
  • Content Strategy
  • Product/Brand
  • Marketing
  • Patient Marketing
  • Physician/HCP Marketing
  • eMarketing/Digital Marketing
  • Multichannel Marketing
  • Integrated Marketing
  • Content Creation
  • Social Media
  • Public Relations
  • Payer Strategy Marketing
  • Information Technology
  • Legal/Regulatory

This event is also of interest to:
  • Marketing Service Providers
  • Interactive Marketing
  • Marketing Agencies
  • EHR Providers
  • Software Developers
  • Technology Experts/Consultants

Speakers

  • Carmine Attanasio, Senior Product Manager, Digital Myeloma Marketing, CELGENE
  • Alia Bucciarelli, Associate Director, Global Scientific Communications, BIOGEN
  • Melissa Dethlefsen, Senior Content Marketing Producer, HARTFORD HEALTHCARE
  • Howard Dorfman, Founder, H.L. DORFMAN CONSULTING
  • Hilary Graham, Ph.D., M.A., Senior Manager, Scientific Marketing, LUMINEX CORPORATION
  • Dr. Joshua Landy, Chief Medical Officer, FIGURE 1
  • Elizabeth Presson, Patient Engagement and Digital Strategy Lead, OTICON MEDICAL
  • Colleen Raccioppi, Digital and Marketing Communications Senior Manager, EXACTECH
  • Nicole Rojas, Head of R&D Internal Communications, TAKEDA
  • Michael Smith, J.D., MPH, Senior Counsel, PDL, BIOPHARMA, INC.
  • Rebecca Stewart, Director of Content Marketing, HARTFORD HEALTHCARE
  • Tina Varona, Media Relations Manager, HARTFORD HEALTHCARE

Venue

Sonesta Philadelphia Rittenhouse Square
1800 Market Street
Philadelphia, PA 19103

Explore the comfort and fresh, contemporary vibe at Sonesta Philadelphia Downtown Rittenhouse Square. A premier choice among hotels in Philadelphia, enjoy spacious, modern accommodations and luxurious amenities while staying in the heart of downtown and only steps away from Rittenhouse Square.

To make reservations, guests can call 1-800-SONESTA (766-3782) and request the group rate for ExL's December Meetings. To make reservations online Click Here

The group rate is available until November 15, 2018. Please book your room early, as rooms available at this rate are limited.
Event details
Organizer : ExL Events
Venue : Sonesta Philadelphia Rittenhouse Square, Philadelphia, PA, United States
Event type : Conference
Reference : ASDE-19012