Social Media in the Pharmaceutical Industry Conference

Exploring digital solutions in the field of 'social pharma' to develop a robust social media strategy


London, United Kingdom

We is proud to present the return of their 11th annual Social Media in the Pharmaceutical Industry conference to London on the 21st - 22nd January 2019.

This year looks at opening the speaker line up to represent all industry stakeholders, from pharma to social media channels, all whilst keeping the patient in mind. We will explore the most recent advances in digital application within the pharmaceutical sector and address some of the key challenges within the industry, including optimization of up and coming technologies.

The conference will be discussing how to leverage social media platforms to develop a robust digital strategy and discuss the latest challenges and techniques in the field of social pharma.


TOPICS INCLUDE:

  • Social media marketing and branding for pharmaceutical companies
  • GDPR regulations and limitations to product advertisement (with case studies)
  • Social media in patient recruitment and patient centricity (including crowdsourcing and data collection strategies)
  • Use of social media in pharmacovigilance - specifically in adverse events reporting
  • The future of social media in the pharmaceutical industry


KEY HIGLIGHTS IN 2019:

  • Explore the optimisation of social media applications amongst pharmaceutical companies
  • Identify the emerging technologies which allow improved patient engagement
  • Evaluate the role of big data within the industry
  • Discover the advantages of programmatic engagement


Plus Two Interactive Half-Day Post-Conference Workshops | Wednesday 23rd January 2019

Workshop A: Social Listening with Node XL
Workshop Leader: Alan Shaw, Director, Strategic Planet; Senior Lecturer: Digital Marketing, Northumbria University
08.30 - 12.30

Workshop B: Strategic Digital Pharma Marketing
Workshop Leaders: Kate Hawker, Managing Director, Health Brands and
Aleena Hasnain, Digital Health Strategist, Health Brands from Edelman UK
13.30 - 17.20

Speakers

  • Alan Shaw, Senior Lecturer, Digital Marketing, Northumbria University
  • Dennis Fink, Campaign Manager & Social Media Channel Expert, QIAGEN GmbH
  • Emma Sutcliffe, Director Patient Engagement and Innovation, NexGen Healthcare Communications
  • Jackie Cuyvers, CEO, Convospheres
  • Jacob Flindt, Founder, inforMed.pro
  • Jason Browning, Global Head of Digital Communications & Social Media, Novartis
  • Joao Bocas, CEO, Digital Salutem
  • Lin Lei, Associate Director Digital Customer Engagement, Teva Pharmaceuticals
  • Paul Tunnah, CEO, Pharmaphorum media
  • Roeland van der Heiden, Digital Director, AstraZeneca
  • Stefania Alvino, Multichannel Manager, Daiichi Sankyo Co Ltd
  • Timos Papagatsias, CEO, LucidQuest

Venue

Holiday Inn Kensington Forum
97 Cromwell Road
London, United Kingdom
Social Media in the Pharmaceutical Industry
Event details
Organizer : SMi Life Sciences
Venue : Holiday Inn Kensington Forum, London, United Kingdom
Event type : Conference
Reference : ASDE-19032