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Past event: MASS Medical Affairs Strategic Summit West

Develop a unified scientific voice and ultimately help position your medical affairs group as a strategic, customer-facing function

Medical Affairs Executive Strategy

Medical affairs teams are involved in nearly all aspects of communication in a pharmaceutical/biotechnology/medical device organization. Their scope and authority can vary depending on the size of the business. One of the biggest issues medical affairs teams have faced in recent years has been the need to establish standard operating procedures and quality control measures for social media posts. With Twitter, Facebook and other networks in use by virtually all employees, medical affairs teams need to pinpoint who regulates company posts, what information is released and how posts should be edited.

This track will address the management and communication concerns internal teams face as well as how to best improve current processes in order to comply with new regulations and the instant access to information.

This conference is designed for representatives from pharmaceutical, biotechnology and medical device organizations with responsibilities in the following areas:
  • Medical Affairs/Field Medical Affairs
  • Medical Science/Field Medical Science
  • Clinical/Scientific Affairs
  • Medical Strategy/Communications
  • Key Opinion Leadership/Thought Leadership/Opinion Leader Relationships
  • Research and Development
  • Medical Education
  • Publication Planning
  • Scientific Communication
  • Program Management
  • Quality Assurance
  • Scientific Engagements
  • Medical Science Liaisons

MSL Best Practices

The role of the medical science liaison (MSL) has continued to expand. Previously, MSLs served as the link between their respective organizations and key opinion leaders (KOLs). As subject matter experts, MSLs convey product information to educate the KOL, then relay information back to their own organization. While this has not changed, MSLs are now taking on a more hybrid role, encompassing account/relationship management responsibilities in addition to interacting with clinical and business teams. To maintain the expanding list of responsibilities, MSLs need to be continuously trained and assessed for regulatory compliance and other various roles.

Accompanying the growth of the MSL role, data indicates that KOLs and physicians increasingly prefer to work with MSLs instead of sales or account managers.

The MSL Best Practices track will focus on the MSL's growing duties and on the exchange of MSL training and evaluation techniques in both small and large organizations.
  • This conference is designed for representatives from pharmaceutical, biotechnology and medical device organizations with responsibilities in the following areas:
  • Medical Science Liaisons
  • Medical Science
  • Medical Strategy
  • Scientific Communication
  • Medical Education
  • Key Opinion Leadership/Thought Leadership/Opinion Leader Relationships

Who Should Attend

This conference is of interest to professionals from pharmaceutical, biotechnology and medical device companies with responsibilities in the following functions:
  • Labeling
  • Drug Safety
  • Regulatory Affairs
  • Pharmacovigilance
  • Medical/Clinical
  • Legal
  • Product Safety Management
  • Packaging
  • Package Engineering/Technology
  • Product Safety and Security


  • Heather S. Ambrose, Director, Acute Care Field Medical and Patient Advocacy, BTG INTERNATIONAL
  • Johan Baeck, Vice President, Clinical Development and Medical Affairs, JOUNCE THERAPEUTICS
  • Michael J. Breen, O.D., Head, Medical Science - Surgical and Vision Care, ALCON
  • Matthew Bryant, Pharm.D., Deputy Director, Data Generation and Observational Studies, BAYER
  • Shannon Colton, Ph.D., Director, US Medical Training, EMD SERONO
  • Cristina Costantino, Ph.D., MBA, Senior Global Scientific Director, GENENTECH
  • Natalia Denisova, Vice President, Head of Medical Affairs, MPHAR
  • Ross Goldstein, Director, Medical Affairs, RETROPHIN
  • Mirta Grifman, Ph.D., Senior Director, Medical Affairs, SAMUMED
  • Carol Hoang, Pharm.D., MBA, Vice President, Medical Affairs, ADVERUM BIOTECHNOLOGIES
  • Michael Kirby, Vice President, Business Partnerships, WITHIN3
  • Matthew J. Maneen, Ph.D., Senior Director and Head of U.S. Field Medical, AVANIR PHARMACEUTICALS
  • Scott McConnell, Pharm.D., VP, Medical Affairs, CHIASMA
  • Leslie Meltzer, Ph.D., Vice President, Head of Medical Affairs, ORCHARD THERAPEUTICS
  • Blake Mobley, Ph.D., Chief Information Office, SAMUMED
  • Nneka Onwudiwe, Pharm.D., Ph.D., MBA, Founder and Chief Executive Officer, PHARMACOECONOMICS CONSULTANTS OF AMERICA (PECA) LLC
  • Roy Palmer, Ph.D., Global Medical Innovation and Effectiveness Lead, PFIZER
  • Jose Ricardo Perez, M.D., Executive Medical Director, US Clinical Development and Medical Affairs, EXELIXIS
  • Kate Pietrovito, Senior Director, Medical Affairs Operations, Biocompatibles, BTG
  • Tony Russell, Senior Director, Product Strategy and Commercial Planning, THERAVANCE BIOPHARMA
  • Sagar Shah, Pharm.D., Senior Director and Head, Field Medical Affairs, AKCEA THERAPEUTICS
  • Jodi Smith, Ph.D., Medical Director, EMD SERONO
  • Diana Stefani-Hunyady, M.D., MBA, BCMAS
  • Katie Steigelman, Ph.D., Associate Director, Medical Affairs, RETROPHIN
  • Jefferson Tea, Vice President, Medical and Scientific Affairs, TAKEDA PHARMACEUTICALS

Please fill in your name and email to receive the Summit Agenda of this event.


San Diego Marriott Del Mar
11966 El Camino Real, 92130
San Diego, CA, USA


San Diego Marriott Del Mar
11966 El Camino Real
San Diego, CA 92130

To make reservations, guests can call 888-228-9290 and reference the group code "ExL's MASS West" to receive the negotiated rate.

You must book your room by September 3, 2019, in order to receive the group rate. Please book your room early, as rooms available at this rate are limited.

To make reservations online Click Here
Event details
Organizer : ExL
Event type : Conference
Reference : ASDE-20483