Partnership & Business Models | Payment Strategies | Gamer Acquisition, Engagement & Retention
Gamers in Asia spend $12 billion yearly on mobile games - and industry players argue that by 2021, Southeast Asia alone will house 250 million mobile gamers, driving $2.4 billion in revenue. While this presents an opportune moment for the mobile gaming industry, players continue to struggle with monetisation and commercialisation.
Against a backdrop of rising gamer expectations and preferences as well as the promise of portability and entertainment on-the-go, the cost of launching games in untapped markets is higher than before. In addition, publishers and developers (both seasoned and new) struggle to attain market share and retain a solid gamer fan-base due to low brand recognition. Inaccessible payment structures in some countries make it even harder for market players as well.
Key Themes Include:
- Mobile Gaming Market Outlook
- Monetising Mobile Gaming in Asia
- Choosing the Right Business & Partnership Model for Your Game
- Revolutionising the Gamers' Journey - User Acquisition, Engagement, and Retention
- The Future of Mobile Gaming
- Inspired by the big ideas speakers and forward-thinking companies discussing the future of Mobile Gaming
- Discover innovative ways to drive greater user acquisition, engagement and retention for Mobile Gaming in Asia
- Hear from the brightest game creators' experiences, perspectives and lesson learnt to bring these games to life
- Monetization strategies to diversify your games revenue and expansion plan
- Find the right partners to ensure successful collaboration
- Mervyn Lau, CEO, Tokigames
- Taro Araya, CEO, Goama
- Eugene Sudak, Head of Game Design, Pixonic
- Jack Gilson, Studio Art Director, Rovio Entertainment
- Taewon Yun, General Manager - Global Publishing, Super Evil Megacorp
- Florent Vallauri, Senior Managing Director Southeast Asia Pacific, Gameloft
- James Lipscomb, Director of UX, Pocket Gems
- David Bui, Data Science and Analytics Solutions, Bandai Namco Entertainment
- Terence Ting, CEO & Founder, Team Flash
- Hartman Harris Christian, Co-Founder, EVOS Holdings
- Allan Phang, Head of AirAsia Esports, AirAsia Group
- Nicholas Aaron Khoo, Chairman, Singapore's Cybersports & Online Gaming Association, President, Interactive Digital Media Chapter, Singapore Computer Society
- Kent Kim, Founder, International ESPORTS Omnipo Committee
- Ratna Irsana, Director, Media and Public Relations, Indonesia Asian Games Organizing Committee (INASGOC)
- Mickael Piantchenko, Vice President, Business Development, Mineski
- Darang S. Candra, Country Manager - Indonesia and Malaysia, Niko Partners
- Michael Fegan, Lead for eSports Asia, Nielsen
: 17 February 2020Main Conference
: 18-19 February 2020Post-Conference Workshops
: 20 February 2020
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