Mobile Gaming Asia Summit

Commercialising Asia's Mobile Gaming Industry


Singapore, Singapore

Partnership & Business Models | Payment Strategies | Gamer Acquisition, Engagement & Retention

Gamers in Asia spend $12 billion yearly on mobile games - and industry players argue that by 2021, Southeast Asia alone will house 250 million mobile gamers, driving $2.4 billion in revenue. While this presents an opportune moment for the mobile gaming industry, players continue to struggle with monetisation and commercialisation.

Against a backdrop of rising gamer expectations and preferences as well as the promise of portability and entertainment on-the-go, the cost of launching games in untapped markets is higher than before. In addition, publishers and developers (both seasoned and new) struggle to attain market share and retain a solid gamer fan-base due to low brand recognition. Inaccessible payment structures in some countries make it even harder for market players as well.

Key Themes Include:

  • Mobile Gaming Market Outlook
  • Monetising Mobile Gaming in Asia
  • Choosing the Right Business & Partnership Model for Your Game
  • Revolutionising the Gamers' Journey - User Acquisition, Engagement, and Retention
  • The Future of Mobile Gaming

Key Takeaways

  • Inspired by the big ideas speakers and forward-thinking companies discussing the future of Mobile Gaming
  • Discover innovative ways to drive greater user acquisition, engagement and retention for Mobile Gaming in Asia
  • Hear from the brightest game creators' experiences, perspectives and lesson learnt to bring these games to life
  • Monetization strategies to diversify your games revenue and expansion plan
  • Find the right partners to ensure successful collaboration

Featured Speakers

  • Mervyn Lau, CEO, Tokigames
  • Taro Araya, CEO, Goama
  • Eugene Sudak, Head of Game Design, Pixonic
  • Jack Gilson, Studio Art Director, Rovio Entertainment
  • Taewon Yun, General Manager - Global Publishing, Super Evil Megacorp
  • Florent Vallauri, Senior Managing Director Southeast Asia Pacific, Gameloft
  • James Lipscomb, Director of UX, Pocket Gems
  • David Bui, Data Science and Analytics Solutions, Bandai Namco Entertainment
  • Terence Ting, CEO & Founder, Team Flash
  • Hartman Harris Christian, Co-Founder, EVOS Holdings
  • Allan Phang, Head of AirAsia Esports, AirAsia Group
  • Nicholas Aaron Khoo, Chairman, Singapore's Cybersports & Online Gaming Association, President, Interactive Digital Media Chapter, Singapore Computer Society
  • Kent Kim, Founder, International ESPORTS Omnipo Committee
  • Ratna Irsana, Director, Media and Public Relations, Indonesia Asian Games Organizing Committee (INASGOC)
  • Mickael Piantchenko, Vice President, Business Development, Mineski
  • Darang S. Candra, Country Manager - Indonesia and Malaysia, Niko Partners
  • Michael Fegan, Lead for eSports Asia, Nielsen
Pre-Conference Workshops: 17 February 2020
Main Conference: 18-19 February 2020
Post-Conference Workshops: 20 February 2020

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Event details
Organizer : IQPC SG
Event type : Conference
Reference : ASDE-21848