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Social Media within the Military and the Defence Sector Europe

25 February, 2013 - 26 February, 2013, Amsterdam, Netherlands



Social media has become a central feature of society, and the defence and the military communities in Europe are increasingly using social media to work with existing and new mission partners,  both within the military and the civilian sphere, creating interactions between organisations, communities and individuals.

This conference is dedicated to Europe, and will showcase the latest best practices and how the military engages with external and internal audiences, and how this medium can offer greater reach and understanding in getting mission critical messages accross.

The event will also enable you to interact and network with key personnel from military units, government agencies and PR/Comms agencies alike.

Benefits of Attending

  • Gain a holistic view of how to synchronise different social media platforms
  • Assess the role of how social media is used in communication and information campaigns accross Europe
  • Learn the latest best practices in social media security
  • Hear how to create a social media culture
  • Social media as a tool in military public affairs
  • How to gain supporters not just followers
  • How to exploite the added value of audience participation 
  • Ways to cultivate real interaction

Who Should Attend

  • Public Affairs
  • Public Relations
  • Change Management
  • Web Communications
  • Executive Communication
  • Communications
  • New Media
  • Marketing Communications
  • Strategic Communications
  • Human Resources


  • Amit Srivastava, Senior Scientist, Raytheon BBN Technologies
  • Andrew Morton, Digtal and Social Media Manager, Purple Strategies
  • Captain Danel Apse, Chief of Training and Development Centre of Command, Control and Communications Systems, Defence Forces
  • Charlene Stokes-Schwartz, Trust Research Lead, Air Force Research Laboratory (AFRL)
  • Colonel Francois Chauvancy, Commander, Ecole Militaire
  • Colonel Jyrki Heinonen, Chief of PR and Media Department, Finnish Defence Forces
  • Dan Thompson, Chief, U.S. Army Installation Management Command Europe
  • David Bailey, Guest Lecturer, Social Media, NATO School Oberammergau
  • Harald Schaub, Director, IABG GmbH
  • Ilhami Aygul, Officer, Turkish Air War College
  • John Verdon, Strategic HR Concepts, Canadian Forces Experimentation Centre
  • Lieutenant Colonel Ian Woodbridge, Secretary of the Deployable Forces Coordination Group, NATO SHAPE
  • Lieutenant Colonel Mario Masdea, Chief, NATO Defence College
  • Lieutenant Colonel Ulrich Janssen, Deputy Director , NATO School
  • Miroslava Paskova, Director, Ministry Of Defence
  • Steven Mehringer, Head, Communication Technologies Section, NATO Headquarters
  • Tim Kemper, Chief, Cyber Training Initiative, US Strategic Command


Movenpick Hotel Amsterdam City Centre
Piet Heinkade 11
1019 BR Amsterdam


Event details

SMi Defence
25 February, 2013
26 February, 2013
Movenpick Hotel Amsterdam City Centre


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