CX/UX in Automotive 2026 Conference

UX & CX in Automotive 2026 is Europe's first and only conference designed for professionals in the automotive sector who want to truly understand their customers. You’ll learn how to:

• Harness customer and user data to design products that match real needs and expectations—today and tomorrow.
• Identify new opportunities to strengthen brand loyalty and drive profitability.
• Stay ahead in a rapidly changing industry by aligning your vehicles with how people actually use them.

Join us to gain the insights, tools, and strategies you need to deliver better experiences, win customer trust, and secure long-term growth.

MAIN DAY ONE
In addition to mainstage presentations on aligning customer insight with brand strategies, market segmentation, global customer behaviours and opportunities for personalisation, two tracks will run in parallel:

1. In-vehicle experiences, connectivity and entertainment.
2. Pre-purchase and purchase customer journey, both online and in-person.

From enhancing infotainment systems and app integration to redefining the sales, aftersales, and service journeys, the day will delve into how automakers can deliver seamless, personalised experiences.

MAIN DAY TWO
On day two, mainstage presentations are dedicated to two key areas:

1. Leveraging artificial intelligence & AI tools to optimise customer & user experiences.
2. Complete coverage on data-driven CX and leveraging data to deliver better in-car experiences and better personalisation, whilst also looking at future-proofing product development and delivering the best UX without overlooking regulations.

Join your peers this January as we unite industry leaders, tech innovators, and CX and UX experts to chart the path forward and redefine both customer and user experiences.

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Why Attend CX/UX in Automotive Now?

• The automotive industry is undergoing a seismic shift: Vehicles are no longer just being used to go from point A to point B. Rather, vehicles are becoming digital products that are connected to customer's lives through applications, making them disruptive, digital moving platforms. Customer experience is no longer confined to the vehicle itself.
• Brand experience is more influential than ever before: Optimising business models, e-commerce, and customer experiences is crucial right now, with brand experience influencing both the pre-purchase and purchase stages in the customer's vehicle ownership journey. Equally, traditional car ownership models are giving way to new mobility approaches, where the vehicle user isn't always the 'customer'.
• Seamless integration into the customer's daily life: Today, cars are connected, intelligent, and seamlessly integrated into the customer's daily life. Underlying all of this is the Software-Defined Vehicle (SDV), central to the evolving landscape. And with AI technology becoming mainstream, automotive companies now have the opportunity to get outside the car and be a part of people's lives.
• Automakers are exploring new revenue streams: This is also pushing automakers to explore revenue streams beyond selling vehicles. In this evolving ecosystem, carmakers must find innovative ways to add value, enabling users to interact with their vehicles through smartphones, IoT home appliances, and companion apps - creating a harmonious relationship between car and customer.

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Why CX/UX in Automotive 2026 is Essential for You

• Learn from top CX innovators - Gain insights from thought leaders and trailblazers in customer and user experience.
• Discover practical strategies - Tailor products that are better suited to what customers expect from and do with vehicles today, and in the future.
• Network with decision-makers - Connect and collaborate with industry leaders, enhancing your professional network.
• Access cutting-edge CX solutions - Explore the latest advancements in UX/CX technology and how they can benefit your organisation.
• Take away actionable insights - Equip yourself with strategies that you can implement immediately for significant impact.