Delivering personalised journeys at scale by harnessing actionable customer data, AI and digital transformation
Personalisation has evolved from marketing and CX features to an imperative business strategy. In an era defined by privacy-first considerations and experience-driven consumer expectations, brands face escalating pressure to consistently deliver individualised interactions throughout the entire customer journey. This isn't just a preference-it's an expectation: a striking 71% of consumers anticipate personalised interactions, and a significant 67% express frustration when these expectations aren't met.
But while the value is clear, the path to achieving truly personalised experiences has remained out of reach for many. Fragmented data systems, siloed teams and content bottlenecks all stall progress. At the same time, customer expectations continue to rise, demanding real-time relevance, trust, and value exchange at every interaction.
The
Personalisation Summit 2025 is built to help you meet these challenges. It is the only event focused exclusively on the strategy, data infrastructure, and execution models that enable personalised experiences at scale.
Over three highly focused days, we'll dive into:
- Customer Data & Identity Infrastructure - Build the real-time data backbone that enables scalable, compliant personalisation.
- Omnichannel Journey Orchestration - Deliver consistent, connected experiences across digital and physical touchpoints.
- AI & Predictive Personalisation - Move from static segments to intelligence-driven decisioning and proactive engagement.
- Content & Creative Delivery - Scale modular content with speed, relevance, and brand consistency.
- Privacy, Trust & Governance - Balance personalisation and compliance in a shifting regulatory landscape.
- Operating Models for Scale - Embed personalisation into cross-functional workflows, talent strategies and CoEs.
Join us in London this November to unlock the next level of personalised consumer relevance, retention, and results.
Reasons to Attend:
- Scale Personalisation Effectively: Learn to leverage focused data and AI tools to achieve personalisation at scale.
- Balance Personalisation & Privacy: Discover how to deliver hyper-personalised experiences while protecting consumer privacy.
- Strengthen Data Strategies: Gain insights into selecting the right partners to enhance your data-driven personalisation efforts.
- Drive Tangible Business Results: Implement digital transformation initiatives that deliver rapid, measurable ROI that directly align with key business objectives
- Master Omnichannel Personalisation: Learn best practices for creating seamless, consistent experiences across all customer touchpoints in an omnichannel environment.
2025 Speakers
- Aislinn Mallon, Head of CRM, Engagement, The Guardian
- Abhineet Kesarwani, Regional Director of Customer Value and Experience, Lyca Mobile
- Zeke Zhiqian Wu, Global CRM Program Manager, Nissan Motor Corporation
- Aaron Mitchell, VP, Membership & Personalisation, M&C Marketing, The Lego Group
- Aswin Peter, Product Lead - Payments Strategy & Customer Experience - Energy Platforms, British Gas
- Chris Parker, Global Head of Customer Data, JLR
- George Cairns, Head of Product Personalisation, Lloyds Register Group Services Ltd
- Benjamin Cheadle, Head of Customer and Marketing Analytics, JLR
- Frank Martinez, Head of Customer Experience, Corpay
- Zack Wragg, Senior Product Owner–Digital Commerce Transformation, Merlin Entertainments
- Gianfranco Cuzziol, CRM and Personalisation Lead, Advisor
- Billy Cheng, Head of Consumer Data Activation, L'Oreal
- Nessa O’Gorman, Director, Product Management, Expedia
- Paul Wright, Head of International, Uber Advertising, Uber
- Antonio Pellegrino, Principle CVM MarTech Enterprise Architect, Vodaphone
- Darren Kent, IT Marketing Platform Manager, Aviva
- Ben Snowman, Head of Loyalty and Personalisation, dunnhumby
- Marten Bokedal, Senior Solutions Strategy Director, Optimizely
- Ronnie McGibbon, Head of Chief Risk Officer, Samsung
- Gavin Holland, Global Head of UX Design, Jd Sports Fashion
- Curig Johnston, Former Director of Base Value & Personalisation, EE
- Suraj Nagaraj, Head of Product - Loyalty & Support, Tesco
- Richard Love, Former, Chief Experience Officer, Deloitte
- Zu Afghan, Audience Strategy and Testing Manager, CRM and Personalisation, Asda
- Andy Sage, Head of Partnership Propositions, E.ON Next
- Vinay Parmar, Former Chief Customer Experience Officer, National Express
- Kasia Behvand, Head of Personalisation, EE
- Jonathan Woolf, Chief Revenue Officer, Intent HQ
- Katalin Fritz, Chief Customer & People Officer, Marley Spoon
- Damien Read, Personalisation Expert, BritBox International
- Hazem El Taha, Global Head of MarTech, HSBC.
- Aaron Smedley, Chief Digital & Marketing Officer, Le Chameau
- Antonio Pellegrino, Principle CVM MarTech Enterprise Architect, Vodaphone
- Janis Thomas, Managing Director, Look Fabulous Forever
- Jessica Ham, Head of Customer Experience, National Grid
- Sandy Ghurman, Senior Product Owner – Customer Data & Transformation, EasyJet
Please fill in your name and email to receive the Summit Agenda of this event.
Venue
Hilton London Syon Park
Park Road , TW8 8JF
Isleworth, London, UK
Tel:+44 20 7870 7777
Website
