Agentic Commerce Summit 2026

The Global Event Uniting Leaders to Shape the Future of Conversational & Agent-Led Commerce

April 13-15, 2026 - London, United Kingdom

Welcome to the Future of Commerce!

AI isn’t just transforming shopping, it’s becoming the interface of commerce itself. Autonomous, adaptive, and deeply contextual agentic systems are reshaping how products are discovered, how decisions are made, and how transactions unfold. As consumers begin delegating choices to personal AI agents, brands and retailers face a new reality: visibility, loyalty, and value must be re-engineered for a world where machines shop on behalf of people.

The next three years will rewrite the rules. "Agentic commerce" is shifting from emerging theory to everyday operating model. Early adopters won’t just gain an edge - they’ll set the standards, ethics, and infrastructure that define this next era of digital commerce.

The Agentic Commerce Summit brings together the global pioneers shaping the future of digital commerce. This is where marketing innovators, retail leaders, CX experts, payment architects, data strategists, and AI visionaries meet to define what’s next. Explore how brands and retailers can thrive in an agentic future - where intelligent systems discover, recommend, and transact, and where the most successful companies learn to design for both humans and their AI counterparts. Join us and step into the new age of intelligent commerce.

Double your impact with one pass! Your Agentic Commerce Summit ticket also includes entry to the Generative AI Summit. Gain a full spectrum of knowledge from AI advancements to next-gen commerce strategies - two events, endless possibilities!

Why Agentic Commerce Matters - Right Now

  • $14.5B Projected value of the global AI-in-retail market in 2025 -signalling massive investment and rapid transformation across the commerce ecosystem.
  • 60% Of shoppers report being ready to use AI agents for shopping within the next 12 months - showing consumer willingness to delegate tasks and trust autonomous shopping assistants.
  • 70% Of retailers already piloting or partially implementing agentic AI technologies to boost operational efficiency and prepare for full-scale agentic commerce.
  • 73% Of global shoppers who already use AI at some point in their shopping journey — an early but significant signal of comfort with AI–assisted decisions.

What will we be debating and talking about?

  • CPG Reality Check: Agent Channels & Shelf Voice: How CPGs actually show up in retailer agents, LLMs and retail media – and what really moves discovery and conversion.
  • Marketplaces, Webstores & the New Channel Mix: Rebalancing spend and attention between marketplaces, owned sites and retail media as assistants and agents enter the journey
  • From Experiments to Agent-Ready Playbooks & Commercial Models: Turning pilots into standards, measurement frameworks and new economics across retailers, CPGs, payments, platforms and agencies
  • Getting Your House in Order: Data, Content & Feeds: Cleaning product data, P2D content, reviews and schema so assistants/agents can understand, compare and recommend you
  • Shelf Presence in Search, LLMs & Assistants: Making products findable, comparable and trusted in answer-led interfaces

The Forum Defining the Next Era of Commerce

Make high-stakes decisions before the standards calcify
Agentic commerce is moving from theory to operating model. The summit is the only closed-door, practitioner-led forum where retailers, CPGs, platforms, payments providers, and agencies collectively shape the rules for discoverability, identity, consent, measurement, and trust. This is where you align on operating models, policies, and partnerships before the market locks in new norms.

Learn directly from the teams already running agentic pilots
Across two days, the summit features leaders from Nike, Magnum, Sweaty Betty, P&G, Decathlon, Kellogg’s and more - sharing experiments, early failures, UX patterns, governance frameworks, and "agent-optimised" content standards that aren’t available in public playbooks. If you need to know what’s actually working right now, this is where those conversations happen.

Pressure-test your roadmap with peers solving the same problems
From "shelf presence in LLMs" to delegated identity, KY-Agent, payments liability, semantic retail media, UGC-driven ranking, and agent hand-offs in store/service - the agenda is built around the operational questions P&L owners must answer in the next 6-12 months. You’ll leave with templates, scorecards, roles, SLAs, and experiment frameworks.

Build the cross-industry relationships agentic commerce requires
Agent-led buying collapses traditional boundaries. Success depends on shared signals, common schemas, coordinated content, aligned rules, and new trust frameworks. The summit convenes the only group capable of building these cross-industry compacts - giving you empowering you with the tools to stay findable, trusted, and measurable in agent channels.

2026 Speakers

  • Melda Hamarat – Global Head of Digital Commerce Strategy, The Magnum Ice Cream Company
  • Jad Freiha – Head of AI Analytics, Sweaty Betty
  • Linda Cereda – Global VP Marketing Data, Nike
  • Roald van Wyk – Global Creative Commerce Lead, IPG
  • Giovanna B. Questioni – Board Advisor, The Global Council for Business Resilience (GCBR)
  • Gemma Spence – Chief Digital Commerce Officer, VML
  • Shaje Ganny – Author, Founder and EU Group Director Digital Transformation, P&G
  • Dmitry Olerinskiy – Director of Digital Strategy – Decathlon United, Decathlon
  • Ömer Taskavak – Product & Agentic Commerce Lead, EssilorLuxottica
  • Richard Barham – Director of Digital, Marston’s PLC
  • Nick King – Market Research Director, Autotrader
  • Paul Morris – Senior Director EMEA Performance Marketing & Web eCommerce, RS Group
  • Hariss Amin – Global Lead of CX & AI Product Management – eCommerce, Hunter Douglas
  • Prasanna Kumar – Global D-Commerce Experience Director, Diageo
  • Shruti Ahuja-Ramamurth – Head of Digital Transformation, Business Intelligence & Analytics, Virgin Media O2
  • Luis Torres – Head of Digital, Specialized Bicycle Components
  • Régis Pennel – Ecommerce Director, Galeries Lafayette

Please fill in your name and email to receive the Summit Agenda of this event.

Venue

Novotel London West
1 Shortlands, W6 8DR
Hammersmith, London, United Kingdom

Accommodation-Group Rate: Please use the this link to make your reservation. We have a block of discounted bedrooms for our attendees starting at £149. We encourage you to book at your earliest convenience to avoid any disappointment on availability.

Please note: We will never recommend, approve or appoint any third-party rooming service to act on our behalf. Please be extremely wary if you are approached by any such companies. We will always endeavor to negotiate the best available rates for you so please use the Hotel´s website link provided.
Event details
Organizer :IQEU
Event type :Conference
Attendance :Physical Event
Reference :ASDE-25931