Achieving maximised customer engagement and retention through analytical and digital marketing strategies
In an extremely competitive market, how can you consistently come up with engaging and fresh content and marketing strategies to engage with your customers?
The
Marketing Leaders in Telecoms Summit is the number one case-study led networking platform providing you with practical insights into the complex issues marketing professionals in telecoms are currently dealing with.Through the delivery of results based case studies, along with highly interactive networking sessions, the
Marketing Leaders in Telecoms Summit will bring together operators from across EMEA to network within a highly interactive, practical and tailored learning environment.
Benefit from interactive discussions with your peers to benchmark your marketing strategies.
Learn from real life and open case studies delivered by your peers who are optimising their marketing strategies through analytics, voice of the customer, social media, cross-collaboration and more.
Here's a taste of topics we'll delve into and what you will learn:
- Determining the true role of the Marketer in Telecoms
- Examining how can Marketing Executives work effectively with the rest of the organisation for a company wide strategy
- Navigating new digital marketing journeys
- Determining how to make your content relevant and differentiating your target audiences with today's technology
- Assessing how can you keep costs down without compromising the impact of your marketing campaign?
- Determining how to leverage the Voice of the Customer to design and develop successful marketing propositions
- Leveraging marketing data to achieve a 360 view of your customers
- Gaining actionable insights from Big Data and use these to radically enhance marketing strategies
- Establishing how to use your marketing strategy to build an enduring brand
- Driving value from your customers and extend their lifecycle through your marketing strategy
Register at ASDEvents and receive 15% discount.
2015 Speakers
- Olivier Tronchon, CMO, Monaco Telecom
- Mark Kellett, CEO, Magnet Networks
- Carmen De Abreu, Senior Manager of Loyalty and Base Management, Orange
- Andrea Duilio, Consumer Mobile Marketing Director, Vodafone Italy
- Stijn Lefebure, CX Insights manager, Telenet
- Sergio Cozzolino, Consumer Marketing Mobile Service Development Dept, Telecom Italia
- Ben Lethbridge, mData Insight Manager, EE
- Katie Hollier, Head of Marketing, Telefónica Digital UK, Telefónica Digital
- Yiğit Kulabaş, CMO Corporate business, Turkcell
- Katja Henke, Senior Manager Marketing and Communications, Deutsche Telekom, T-Labs
- Natalie Malevsky, Head of Insights Comms Services, Telefónica Digital
- Helen Mannion, Head of Consumer Insights, giffgaff
- Marie Skrivanek, Head of Market Intelligence, Sky
Register at ASDEvents and receive 15% discount.
Please fill in your name and email to receive the conference agenda of this event.
The agenda is available as PDF under downloads at the right side of the page.
Register at ASDEvents and receive
15% discount.
Venue
The venue is not yet available for this event.
Follow this event to be informed when the venue is available and stay informed on other changes.
Who will you meet?
VPs/Heads/Director/Managers/Specialists of:
- CMO (Chief Marketing Officer)
- CCO (Chief Commercial Officer)
- CIO (Chief Information Officer)
- CCO (Chief Customer Officer)
- Marketing
- Digital Marketing
- Digital Strategies
- Brand
- Customer Experience
- Commercial
- Customer Relationship Management (CRM)
- Customer Analytics
- Customer Insight
- Content
- Social Media
Venue & Accommodation
Venue To Be ConfirmedLondon, United Kingdom
AccommodationMore information to follow...
Please note: We will never recommend, approve or appoint any third party rooming service to act on our behalf. Please be extremely wary if you are approached by any such companies. We will always endeavour to negotiate the best available rates for you so please use the HotelMap link provided; this shows live availability and rates for all hotels in the area and allows you to book directly with the hotel of your choice within your budget.
Register at ASDEvents and receive
15% discount.
