Social Media in the Utilities Sector Conference

April 16-17, 2015 - London, United Kingdom

Conference Proceedings

Standard Price

US$ 623.75

User Details



As social media continues to grow rapidly every year within the utility sector, companies need to identify the best approach and interaction techniques with the consumer in order to protect their brand and reputation. Engaging with the public via social media is no longer a choice, in fact by 2020 about 95 percent of a utility’s bill paying customers will have either grown up during the age of digital technology or will be “digital converts” and fully digital savvy. This form of communication is now expected by the consumer, and the landscape of social media continues to change as the conference approaches in 2015.

Consistency and regaining customer trust is most crucial, so this conference will focus on injecting personality into communications, formulating imaginative strategies to appeal for the consumer and examine how to be a positive influence within the industry. We will discuss investment in to social media and how businesses should shape their online presence and develop strategies to harness social media.

Returning for the 4th year, we are delighted to invite you to the Social Media in the Utilities Sector Conference on 16th and 17th April, 2015, London.

As a business you do not want to waste time focussing on social media which is not providing you with the expected results. This event will also focus on new platforms for social media and how far utility companies can go whilst still maintaining relevance. Delegates will benefit from a range of presentations and round table discussions.


Some of the key topics will include:

  • Discussing new Social Media platforms for 2015
  • Look into the importance of evaluating social media activity
  • Crisis Management – Being prepared and protecting your reputation
  • Getting it right internally to support social media offerings
  • Using social media to change consumer behaviour


Benefits of Attending

This exciting event will offer you in depth discussion of the key elements of embracing social media and making it a strong focus of your business.
  • Learn from in-depth case studies
  • Understand regulatory and legal updates for 2015
  • Explore social media strategy and implementation best practices
  • Analyse the importance of protecting your brand and not losing focus
  • Participate in in-depth round table discussions on harnessing the value of social media in crisis situations and the advantages of using less common social media channels
  • Maximise the opportunity to discuss topical issues with industry leaders through networking breaks and round table discussions


Plus an Interactive Half-Day Pre-Conference Workshop | Wednesday 15th April 2015

Digital Content and Compliance
Presented by: Heleana Quartey, Digital Strategist, Eulogy! & Onlinefire
12.30pm – 5.00pm

Speakers

  • Angela Maher, Senior Associate, Ofwat Uk
  • Bernardine Maloney, Manager, ESB International
  • Beverley Harrington, Brand Reputation and Social Media PR Manager, Npower
  • Cara Charlton, Media Manager, Northumbrian Water Ltd
  • Chris Pratt, Senior Associate Director, Energy & Industrials, Hill & Knowlton
  • Dan Price, Social Solution Consultant, HootSuite
  • Emma Cottle, Internet Services Manager, Northern Powergrid
  • Frederique Henrottin, Conversation Manager, Elia System Operator
  • Harald Hanemaaijer, Spokesperson & media/reputation advisor to the executive, Stedin
  • Heleana Quartey, Digital Strategist, Euology! & Onlinefire
  • Ingvild Van Lysebetten, Head of Communication, Elia System Operator
  • James Muir, Lead Customer Excellence Trainer and Coach, Northumbrian Water Ltd
  • Kate Joynes-Burgess, UK & EMEA Head of Digital, Weber Shandwick
  • Katie Mickleburgh, Senior Associate, Hill Dickinson L L P
  • Lucy Whitehead, Head of Digital and Social, First Group
  • Michael McNally, Senior Associate, Hill Dickinson L L P
  • Rachel Hawkes, Associate Director of Social, OMD International
  • Rod Clayton, Executive VP/Head of Crisis & Issues, Weber Shandwick
  • Steve Nicholls, Digital & Emerging Technology Consulting and Training, Tech XB
  • Toni Kinslow, Marketing & Brand Manager, Uk Power Networks
  • Vassilis Nikolopoulos, Entrepreneur Intelen, Intelen
  • Wendy Eyre, Social Media Manager, E.ON

Please fill in your name and email to receive the conference agenda of this event.


The agenda is available as PDF under downloads at the right side of the page.

Venue

The venue is not yet available for this event.
Follow this event to be informed when the venue is available and stay informed on other changes.

Who Should Attend

  • Social Media Managers
  • Online Marketing Directors
  • Communications Officers
  • Customer Service Managers
  • Lead Media Relations
  • Heads of Recruitment
  • Digital/ Website Managers
  • Press Officers
  • Head of Consulting
  • Business Development Managers


Venue

Holiday Inn Regents Park
Carburton Street
London
W1W 5EE England
Event details
Organizer :SAE Media Group
Event type :Conference
Attendance :Physical Event
Reference :ASDE-4674

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