Past event: Social Media and Defence - Threats and Opportunities Masterclass

Overview of the Masterclass

The rise of social media has completely transformed the way people communicate. Organisations of all structures and sizes have had to re-evaluate how and when they connect and transmit the messages that are important to them.

This masterclass considers social media from the perspective of organisations within the defence industry. How can defence organizations best take advantage of the opportunities afforded through social media, while protecting themselves from the reputational risks?


Why you should attend

  • Gain an understanding of potential threats/opportunities inherent in social media
  • Applied social media listening/intelligence gathering
  • Workflow and governance for effective social media participation (rules of engagement)
  • Global/regional/local dimensions of social media interaction

Masterclass Leader

Philip Trippenbach
Account Director, Edelman Digital

As a digital strategist at Edelman, Philip applies his strong editorial background as a journalist, game designer and producer to communications strategy projects for clients including Aviva, Anglo American, Astra Zeneca, GE, HP, Qualcomm, Xbox and Rolls-Royce.

Philip’s background is in interactive journalism and game design. He was an interactive producer at the BBC in London and joined Edelman in 2011 from interactive journalism start-up Citizenside.com, where he was Editor-in-Chief.
Philip blogs at trippenbach.com and he can also be found on Twitter as @trippenbach.
His gamertag is Moxidas.

Please fill in your name and email to receive the masterclass agenda of this event.


The agenda is available as PDF under downloads at the right side of the page.

Venue

The venue is not yet available for this event.
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Venue

Grand Copthorne Waterfront Hotel, Singapore
392 Havelock Road
Singapore 169663
Singapore
Event details
Organizer : SAE Media Group
Event type : Training Course
Reference : ASDE-4704

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