Past event: Social Media In The Pharmaceutical Industry 2016 Conference

As the debate and uncertainties regarding Pharma and Social Media continue to heighten, SMi are once again, kicking off the brand new year with this highly engaging and innovative event.

Social media, being the prime location for global conversations plays a central role in pharmacovigilance and digital marketing, as well as understanding trends, challenges and a 'Social Listening' tool to learn patient experiences and undermet needs.  

In looking forward to our 8th year, we are proud to be gathering key opinion and digital leaders from pharma and leading patient groups to review social listening skills and adapting to patient needs: What catalysts that are shifting communicative behavior and driving the digital platform?

Join the discussion from leading Pharma companies including Actelion, Boehringer Ingelheim, Lundbeck, Novo Nordisk and Roche to examine the regulatory framework and social media governance; consumer response to information generated and  adaptations to improve impact; dispelling misconceptions and educating the company about social media to understand the business need for it.

Benefits of Attending

Understand what innovative measures are being implimented in digital content management, including integrative real time analytics to engage with consumers and adapt to market changes.

Learn from expert consultants in creating value from online conversations and patient opinion leaders in building opportunities for support programs and next-generation therapies and harness the power of digital technology to ransform patient-physician relationships

Featured presentations include:

• Strengthening the platform for Patients and Pharma - Creation Healthcare
• From Social Media Communication Strategy to Implementation: Social Media meets Pharma - Actelion
• Determine where social media can impact your company: Evaluating long-term impact - Boehringer Ingelheim
• Leveraging Social Media for Patient Insights and Pharmacovigilance - ZS Associates
• Distribution channel management to drive brand success - Eli Lilly
• Will empowerment of patients transform ‘outdated’ cultural attitudes within Health? - NHS England
• Providing a lifeline for rare diseases/ minority populations - Findacure / AKU Society
• KEYNOTE ADDRESS: How a strong digital pharma ecosystem will help leverage consumer trust in the brand - Roche

Plus Two Interactive Half-Day Pre-Conference Workshops | Tuesday 19th January 2016

WORKSHOP A: Becoming Fully Engaged in Social Media
Leader: Alexandra Fulford, Social Media Expert, Pharmaguapa
8.30am - 12.30pm

WORKSHOP B: Social Media for Pharma Market Research and Business Intelligence
Leaders: Daniel Ghinn, Founder & CEO and Stefan Marcus, Research Strategist, Creation Healthcare
1.30pm - 5.30pm