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Past event: Experience Design Week

Expanding the Boundaries of Experience

What is Experience Design?

Experience design (XD) is a discipline that develops holistic experiences inclusive of all users across all aspects of service, product or event. It provides a way for organizations to design a valuable user experience.

The concept and practice of Experience Design continues to evolve and now has a greater focus on experiences that delight users instead of usability alone. Now, it is more important than ever to curate effortless user journeys through experience design.

The changing landscape of digital, physical, and data presents a new realm of customer experience and behavior that businesses now can design for. No longer focusing on Experience Design tied solely to UX design, Experience Design 2020 will push to explore the boundaries of what an experience really means and how to use design to impact the end result.

Who Attends Experience Design?

This Conference recognizes that Human-Centered Design has impacted our organizations in so many ways, spurring significant and transformative effects in even the most siloed, large enterprises. In an effort to highlight these moments, meet some of the folks that will be joining us:
  • CX
  • UX
  • CI
  • Experience Design
  • Product Management
  • Brand Management
  • Business Strategy
  • Design Thinking
  • Human-Centered Design

Featured 2020 Design Leaders

  • Anthony D. Paul, Global Product Strategy and Foresight - Applied Innovation, GE Transportation, a Wabtec Company
  • Andy Vitale, Head of Strategic Design & Innovation, Truist
  • Brittany Boyer, Technology Director of Digital Claims Experience, State Farm
  • Chuck Gladney, Senior Creative Director, Experience Design, CVS
  • David Schell, VP, Global Experience and Design, Pearson
  • Goncalo Viega, Director of Product Experience, Outsystems
  • Hillel Cooperman, Senior Vice President, User Experience And Design, Oracle
  • Jade Salazaar, Director, Service Design, Rogers Communication
  • Jarrod Joplin, SVP Experience Design, Bank of America
  • Lars Hansson, VP Executive Creative Director, R/GA
  • Mae Reed, Design Principal, Visa
  • Malika Dale, Strategist, Wells Fargo
  • Maggie Mckosky, VP of UX & Product Design, Shutterstock
  • Robin Beers PhD, SVP of Customer Insights, Wells Fargo
  • Rob Girling, CEO, Artefact
  • Stratton Cherouny, Co Founder & Executive Design Director, Office of Experience
  • Rob Gifford, Managing Director, Experience Design, Mad*Pow
  • Yauri Delancour, Design Lead & Experience Design Practice Founding Team Member, Fannie Mae
Workshops + Design Sprint - February 24
Main Conference Day 1 - February 25
Main Conference Day 2 + Site Tours - February 26

Please fill in your name and email to receive the Conference Agenda of this event.


Embassy Suites Denver Downtown
1420 Stout Street, 80202
Denver, CO, USA
Phone: (303) 592-1000

Group Name: Experience Design Week 2020
Group Rate: $209 per night plus 15.75% tax
Group Code: EDW Rate
Cut Off Date: February 3, 2020
Booking Link:
Booking Number: 1-800-HILTONS
Pre & Post: Yes, group rate can be applied 3 days pre- and/or post- event based on room availability.
To book these nights please call the hotel instead of using the booking link.

Please note: We will never recommend, approve or appoint any third party rooming service to act on our behalf. Please be extremely wary if you are approached by any such companies. We will always endeavour to negotiate the best available rates for you so please use the Hotel's website link provided.
Event details
Organizer : IQUS
Event type : Conference
Reference : ASDE-21742