Overview of the Masterclass
Organisations, of all shapes and sizes, consistently leap into social media without a plan and purpose.
Sustainable social media efforts start long before the first tweet. Determine program goals, development of a content management plan, and accounting for the needs of a community management team must be the foundation of any sustainable program.
This Masterclass helps organisations “look before they leap” and provides the strategy and the tactics necessary to grow their organisation’s
social media presence in a strategic and sustainable way. From developing the business case, to training your team, to promoting rich content, to finding the most effective way to grow your audience
Why you should attend
- Ensure that your program has the tools and tactics necessary to ensure long-term strategic growth.
- Understand the strategy and the tactics necessary to grow your organisation’s social media presence in a strategic and sustainable way
- Learn how to develop the business case, train your team, promote rich content and find the most effective way to grow your audience
Masterclass Leader
Andrew Morton
Director of Social Engagement, SHRM
In his role as the Director of Social Engagement for the Society of Human Resource Management (SHRM), Andrew Morton provides strategic leadership and direction in their order to maximize the potential of social media within SHRM’s departments and within more than 570 member-chapters across the country. He provides them with assistance and social media training, and he is a recognized thought leader on the subject of social media strategy.
Prior to joining SHRM in 2014, Andrew served as Account Manager for Purple Strategies, a leading communications firm headquartered in Alexandria, Virginia. In this capacity, he managed several Fortune 500 brand and advocacy campaigns.
Previous to that position, Andrew served as Chief of Digital and Social Media for the U.S. Army Reserve, where he was responsible for all Army Reserve digital and social media properties. He was the digital subject matter expert for the 250,000-member Army Reserve organization and its 700+ digital platforms, and he managed online communities in support of the Reserve's communications priorities.
Prior to that, he was Deputy Chief of Marketing and Advertising for the Army Reserve, with responsibility for the development and execution of a multi-million dollar marketing and advertising plan, as well as leading digital and television production. Other positions included Chief of Outreach and Media Relation for the Multi-Nation Force in Iraq and Division Public Affairs Officer, 78th Training Support Division, U.S. Army Reserve. He also served in command positions while deployed with the Army in Egypt, Bosnia, and Macedonia.
Andrew received an MA degree in marketing and military studies from the University of Maryland and a BA degree in political science and English from James Madison University. He is also a graduate of the U.S. Army Command and General Staff College.
Please fill in your name and email to receive the masterclass agenda of this event.
The agenda is available as PDF under downloads at the right side of the page.
Venue
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Venue
Grand Copthorne Waterfront Hotel, Singapore392 Havelock Road
Singapore 169663
Singapore
