Social Media Within The Defence and Military Sector 2016 Conference

Documentation - November 14-15, 2016- London, United Kingdom

Conference Proceedings

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Social Media has become an increasingly vital tool for the Armed Forces in the 21st Century. Not only in order to reach out to a wider and younger audience globally for recruitment and information purposes but as a new front in warfare. What soldiers, airmen and sailors post online can be crucial to winning the hearts and minds of local populations, weakening the enemy's narrative and as an instrument in the proliferation of cyber warfare. Therefore today's warriors must be competent in all social media channels as well as aware of the inherent dangers they might be put in at home and on operations when posting online.

We are proud to announce our 6th Annual Social Media Within The Defence and Military Sector. The event will be held in London on the 14th and 15th November to discuss the latest concepts and ideas on how to enhance the outreach of the military in the digital sphere, as well as the integration of social media activities within the whole spectrum of operations conducted by the military both at home and abroad.

Benefits of Attending

  • Hear from some of the leading voices of social media within the industry and NATO and Allied Militaries
  • A focus on the effects of social media on and off the battlefield through training and application
  • Learn from the commercial sector on how to create an effective social media strategy
  • Learn from the military about how they are utilizing digital media channels to project their activities to a wider audience
  • Discover how Social Media is intertwining with other aspects of warfare to create a multi-levelled war zone both in the real world and the virtual one
  • Discover how popular social media brands operate with militaries in a defence environment

Plus Two Post-Conference Workshops | 16th November 2016

Building Social Teams, Content and Communities
Hosted by Lieutenant Colonel (Ret'd) Andrew Morton, Director of Social Engagement, SHRM
8.30 - 12.30

Social Media and Military Practice: Overcoming the Barriers to its Effective Use and Exploiting its Potential
Hosted by Nigel Jones, Director, Accordance Associates
13.00 - 16.30


  • Alex Stanford, Director of E-Communications , DND - Public Affairs - Director General of Marketing and Web
  • Andrea Tenenti, Spokesperson and OIC Public Information Office, United Nations Interim Force in Lebanon
  • Andrew Morton, Director of Social Engagement, SHRM
  • Ben Heap, Senior Expert, NATO STRATCOM Centre of Excellence
  • Brad Kimberly, Director of DoD Social Media, Defense Media Activity, US Department of Defence
  • Cassandra St Louis, Head of Digital , British Army
  • Colonel Eric Bloom, Chief of SHAPE Public Affairs Office, SHAPE NATO
  • Commandant Pat O'Connor, Press Officer, Irish Defence Forces
  • George Austad, Head of Social Media, Norwegian Armed Forces Media Centre
  • Harald Nygaard Kvam, Digital Editor, Norwegian Armed Forces Media Centre
  • Helen Craven, Head of Digital, Royal Navy
  • Kristin Schunemann, Head of Social Media, Bundeswehr
  • Nathan Herring, Social Media Manager and Staff Writer, US AFRICOM
  • Nigel Jones, Director, Accordance Associates
  • Sofia Thulin, Communication Manager Social Media and Editorial, Corporate Communication, SAAB AB
  • Squadron Leader Kevin Place, Head of Digital Communications, Royal Air Force
  • Steven Mehringer, Head of Communications Services, NATO Headquarters
  • Viktor Meca, Social Media Manager, Communication Department, Ministry of Defence of the Czech Republic
The agenda is available as PDF under dwonloads at the right side of the page.

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Who should attend

  • Heads of Marketing
  • Public Affairs Officers
  • Media Operations Commanders
  • Heads of Social Media
  • Chiefs of Digital Outreach
  • PR Consultants
  • Unit Media Team Leaders
  • Military Webmasters
  • Military Recruitment Specialists
  • Heads of Communications Departments
  • Managers of Government Relations Departments


Holiday Inn Bloomsbury
Coram Street
London, United Kingdom
Event details
Organizer :SMi
Event type :Conference
Attendance :Physical Event
Reference :ASDE-15420

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