Past event: Digital Pharma East

New Topic Themes for 2018:

• Digital transformation as an enterprise-wide commitment to your evolved customer
• Aligning innovation with business objectives
• Connecting the disconnect between Marketing and Sales: Using Cross-Channel, Content and Data to inform the Customer Experience
• From Digital Analytics to the Digital ROIs AND linking Digital Analytics with traditional non-Digital Analytics
• Digital Therapeutics/Beyond the Pill/ Investing in the space vs. designing new models to make that work at a practical level
• Multichannel engagement and the new model that combines online and offline channels in a way that generates real results
• Are ''patient solutions'' really that? Addressing whether physicians are more likely to prescribe your drug if you are providing a patient support tool or network

Patient Centricity and Digital Interactions - What Is and Is Not Patient Centricity?

• Examine patient centricity and digital tools for increasing adherence rates
• Recognize how pharma can navigate the patient journey to deliver better outcomes through innovative digital initiatives with patient co-creation at the heart
• Evaluate pharma's ability to build a business model that can deliver on:
  -Putting patients first and thinking like a patient
  -Empowering the engaged patient
  -Understanding that patients are at ''The Center of What We Do''
  -Delivering a positive patient experience
  -Moving beyond the Patient Hub

The Creation of a More Integrated Customer Experience: How Do We Connect Content, Channels, and Analytics in HCP Targeting?

• Gain customer insights by mapping your customer journey
• Identify new areas of content and preferred channels
• Deliver customer behavior insights from digital analytics
• Adapt your business model to focus on the customer instead of your brand
• Move away from a sales rep-centric mentality to engage the physician and integrate the sales rep as a ''channel'' to use to reach your audience
• Evaluate physician-interfacing tools and strategies
• Pull it all together to design a new customer experience

The Power of a Multichannel Strategy that Addresses Modern Customer Needs and Delivers ROI: Are You Ready to Link Your Myriad Activities Together to Create a Seamless User Experience?

• Overcome fears associated with deploying new tactics without a precise way to measure their effectiveness
• Learn how to deploy a multichannel strategy using cloud and mobile technologies
• Develop a framework that provides an early warning system and delivers timely leading indicators to quickly adjust tactics while its insights into lagging indicators measure cost-effectiveness and return
• Find a successful recipe for disseminating & maximizing both unbranded and branded messages via multiple digital channels
• Collaborate across functions to define measures at key customer touch points
• Discuss the use of predictive analytics
• Establish whether rep-driven marketing fits into the puzzle
• Debate whether senior management within pharma generally drives multichannel, or whether the impulse comes more from brand or BU managers - and which approach is the most advantageous
• Understand the two types of MCM practitioners: those that use MCM to communicate traditionally, and those that understand customer behaviors have changed and use MCM to communicate differently

Today's Innovation Landscape: How Can We Incorporate Innovation Teams Across the Business and Use Innovative Methods to Solve Business Challenges?

• Form a connection between ''pharma speed'' and ''digital speed'' by leveraging resources from other sectors
• Determine whether pharma organizations can adapt to a more innovative company culture that will improve operational efficiency and create new tools and offerings
• Recognize that pharma organizations can transition from being asset companies to solutions providers by changing the mentality of product launches:
  -Explore the definition of a ''solution'' and decide what you would measure differently
  -Examine whether your organization thinks outside its comfort zone
  -Discuss methods that can be used to build solutions, such as journey mapping, design thinking and script journeys
  -Establish how to work and roll out solutions in a cross-functional environment while balancing speed, relevance, demands, and utility
  -Identify the key KPIs for solutions, and how to bridge KPIs to program returns