Disease Awareness Campaigns Forum

Philadelphia, PA, United States

Disease awareness campaigns stimulate conversations about a disease, disseminate information about the symptoms, and create a network of individuals around a disease state. A multichannel approach is usually used to maximize patient and HCP engagement, but choosing the best channel strategy to reach those that disease affects is essential to disseminate content properly.

While these campaigns raise general consciousness about a particular disease or therapeutic area, a deep understanding of the patient's journey is crucial to identify knowledge gaps and develop messaging that informs those gaps. Marketing and patient engagement professionals combine efforts to gather information on the patient's journey and disseminate educational information to help patients and their doctors understand every facet of a disease.

Disease awareness campaigns allow pharmaceutical companies to share educational information about a disease state to ultimately lead to improved patient care. Our 2nd Disease Awareness Campaigns Forum is the industry's only conference dedicated to strategies for building educational campaigns that resonate with patient and providers.

Who Should Attend

This conference is designed for representatives from pharmaceutical, biotechnology, and medical device companies and advocacy groups with responsibilities in the following areas:
  • Marketing
  • Unbranded Marketing
  • Product/Brand Marketing
  • Upstream Marketing
  • Downstream Marketing
  • Content Strategy
  • Communications
  • eMarketing/Digital Marketing
  • Multichannel Marketing
  • HCP Marketing
  • Public Relations
  • Marketing and Sales
  • Marketing Strategy
  • Patient Engagement
  • Health System Engagement
This conference is also of interest to:
  • Marketing Agencies
  • Market Research Consulting Firms
  • Digital Engagement Service Providers


  • Carmine Attanasio, Senior Product Manager, Digital Myeloma Marketing, CELGENE
  • Aly Cash, Associate Product Manager, NEUROPACE INC
  • Melissa Dethlefsen, Senior Content Marketing Producer, HARTFORD HEALTHCARE
  • Oliver Freund, Director of Community Management, PROSTATE CANCER FOUNDATION
  • Ellen Gerstein, Director, Digital Content, PFIZER
  • Heidi Glasser, Senior Marketing Manager, NEUROPACE INC
  • Courtney Goodwin, Director of Marketing, NOTAL VISION
  • Paul Janczyk, Senior Manager, Disease Awareness, Corporate Strategy, EDWARDS LIFESCIENCES
  • Dr. Joshua Landy, Chief Medical Officer, FIGURE 1
  • Vanina Laurent-Ledru, Vice President and Head Global Public Affairs, Specialty Care, SANOFI GENZYME
  • Amanda Malm, Consumer Marketing Manager, MEDTRONIC
  • Elizabeth Presson, Patient Engagement and Digital Strategy Lead, OTICON MEDICAL, LLC
  • Michelle Rodemers, Senior Business Lead, GOOGLE HEALTHCARE
  • Tina Varona, Manager, Content Marketing, HARTFORD HEALTHCARE
  • Denise Vosseller, Associate Director, Disease State Awareness, SAGE THERAPEUTICS


The Inn at Penn, A Hilton Hotel
3600 Sansom Street
Philadelphia, PA 19104

Discover a huge variety of Philadelphia attractions and activities within minutes of The Inn at Penn, a Hilton hotel. We're right on the campus of the University of Pennsylvania. From museums and tours to art and cultural and family attractions, there's a whole vibrant city to discover.

To make reservations, please call 215-823-6240 and request the negotiated rate for ExL's April Meetings. To make reservations online Click Here

The group rate is available until March 11, 2019. Please book your room early, as rooms available at this rate are limited.