Programmatic Marketing Summit for Healthcare and Life Sciences

Maximize the value of programmatic healthcare marketing through strategic built, privacy compliant, and cost-effective campaigns

Philadelphia, PA, United States

In order to stay current with technological innovations, marketers utilize programmatic and advanced ad-tech strategies to most effectively reach their target customers. These programmatic technologies enhance a company's leverage, decrease its costs, and prove to be an overall effective method of marketing. Due to immense privacy regulations and a lack of recognition in utilizing these technologies, the healthcare industry is lagging behind. It is essential to create both awareness and application of programmatic technologies within the healthcare space.

The Programmatic Marketing Summit for Healthcare and Life Sciences is designed for advertising, marketing, digital, and branding professionals from health systems, pharmaceutical companies, insurance providers, drug manufacturers, pharmacies, publishers, and agencies to gather and discuss common challenges in the implementation of digital innovations.

Join us for this two-day, educational event to learn top strategies for enhancing your audience engagement and virtual advertising and network with leading marketers, industry professionals, and decision-makers to collaborate on joint ventures.

Attendee Benefits

  • Accurately track metrics and deliver a strong ROI to ensure the value of your programmatic strategy
  • Learn tactics for building strong programmatic campaigns to effectively target the consumer with strategic speed and precision, creating control over how the consumer digests digital data
  • Explore recent changes to privacy laws such as the California Consumer Privacy Act (CCPA) and how to prepare for future changes while also accounting for GDPR and HIPAA roadblocks
  • Gather a wide variety of approaches to healthcare programmatic strategies in order to draw key takeaways and insightful knowledge for your programmatic efforts
  • Build transparency into your programmatic strategy whether within your own desk or through your agency
  • Acquire industry-leading techniques from digital marketing professionals on how to create strong, optimal content aligned with customer needs without incurring wasteful expenditures

Who Should Attend

This conference is designed for representatives from health systems, pharmaceutical companies, insurance providers, publishers, pharmacies, and drug/device manufacturers with responsibilities in the following areas:

  • Digital/Content Marketing/Advertising
  • Programmatic Sales/Strategies/Implementation
  • Marketing
  • Advertising
  • Brand/Product/Content Management/Strategy
  • eMarketing
  • Media
  • Digital/Electronic Media
  • Digital Strategy/Solutions
  • Sales
  • Global Accounts
  • Shopper Marketing
  • User Experience Design
  • Mobile Strategy
  • E-Commerce

This conference is also of interest to:

  • Healthcare Marketing/Advertisement Agencies
  • Healthcare Publishers
  • Targeting/Data Analysts
  • E-Commerce Service Providers
  • Media Publishing Service Providers
  • Programmatic Marketplace Access Providers
  • Digital Advertisement/Strategy Agencies
  • HIPAA Compliance Consultants


  • Melissa Dethlefsen, Senior Content Marketing Producer, HARTFORD HEALTHCARE
  • Anthony Matyjaszewski, VP for Compliance and Member Development, NAI
  • Rob Muller, Digital Marketing Manager, ROCHE
  • Paul Murasko, Senior Director of Digital Customer Interaction, IPSEN PHARMA
  • Joe Pilla, Director, Data and Automation, IAB
  • Rebecca Ponnezhan, Director of Marketing, AVERA HEALTH
  • Matthew Smith, Global Lead, Strategy, Digital Operations, PFIZER
  • Tina Varona, Director, Content Marketing, HARTFORD HEALTHCARE


Sonesta Hotel Philadelphia
1800 Market St.
Philadelphia, PA 19103

To make reservations, guests can call 1-800-SONESTA (766-3782) and request the group rate for "ExL's December Meetings." You may also make reservations online: Click Here

The group rate is available until November 13, 2019. Please book your room early, as rooms available at this rate are limited.