Programmatic marketing and advanced ad-tech strategies have been proven to enhance a company's leverage, generate new clients, and build relationships with existing ones. Due to privacy regulations and a lack of recognition in utilizing these technologies, the healthcare and life science industries are lagging behind.
The
Programmatic Marketing Summit for Healthcare and Life Sciences is designed for advertising, marketing, digital, and branding professionals from health systems, pharmaceutical companies, insurance providers, drug manufacturers, pharmacies, publishers, and agencies to gather and discuss common challenges in the implementation of digital innovations.
Attendee Benefits
- Accurately track metrics and deliver a strong ROI to ensure the value of your programmatic strategy
- Learn tactics for building strong programmatic campaigns to effectively target the consumer with strategic speed and precision, creating control over how the consumer digests digital data
- Explore recent changes to privacy laws such as the California Consumer Privacy Act (CCPA) and how to prepare for future changes while also accounting for GDPR and HIPAA roadblocks
- Gather a wide variety of approaches to healthcare programmatic strategies in order to draw key takeaways and insightful knowledge for your programmatic efforts
- Build transparency into your programmatic strategy whether within your own desk or through your agency
- Acquire industry-leading techniques from digital marketing professionals on how to create strong, optimal content aligned with customer needs without incurring wasteful expenditures
Who Should Attend
This conference is designed for representatives from health systems, pharmaceutical companies, insurance providers, publishers, pharmacies, and drug/device manufacturers with responsibilities in the following areas:
- Digital/Content Marketing/Advertising
- Programmatic Sales/Strategies/Implementation
- Marketing
- Advertising
- Brand/Product/Content Management/Strategy
- eMarketing
- Media
- Digital/Electronic Media
- Digital Strategy/Solutions
- Sales
- Global Accounts
- Shopper Marketing
- User Experience Design
- Mobile Strategy
- E-Commerce
This conference is also of interest to:
- Healthcare Marketing/Advertisement Agencies
- Healthcare Publishers
- Targeting/Data Analysts
- E-Commerce Service Providers
- Media Publishing Service Providers
- Programmatic Marketplace Access Providers
- Digital Advertisement/Strategy Agencies
- HIPAA Compliance Consultants
Speakers
- John Canevari, Associate Director, Digital Health, NOVO NORDISK
- Justin Castro, Senior Manager, Programmatic Trading, NEWS CORP
- David Costa, Programmatic and Search Tech Lead, BAYER
- Jennifer Derke, Director of Product, Programmatic/Automation, IAB TECH
- Melissa Dethlefsen, Senior Content Marketing Producer, HARTFORD HEALTHCARE
- Stacia Gowens, Marketing Consultant, Restylane Brand, NESTLE SKIN HEALTH
- Daemion Johnson, Product Director, Disease Awareness and External Engagement, Immunology Marketin, GSK US
- Neil Keene, Digital Brand Consultant, NASH HCP Marketing, INTERCEPT PHARMACEUTICALS
- Anthony Matyjaszewski, VP for Compliance and Member Development, NAI
- Sam Mintz, Global Data Strategy Lead, CPG, GOOGLE
- Jeremy Mittler, VP, Industry Solutions, CROSSIX
- Shonel Morrison, Director, Globale Media Strategy, ASTRAZENECA
- Rob Muller, Digital Marketing Manager, ROCHE
- Paul Murasko, Senior Director of Digital Customer Interaction, IPSEN PHARMA
- Leigh Parsons Freund, President and CEO, NETWORK ADVERTISING INITIATIVE (NAI)
- Alejandro Potes, Former Director, Social Media Partnerships, NOVARTIS
- Joshua Prabhakar, Vice President Marketing, ALDER BIOPHARMACEUTICALS INC.
- Michelle Rodemers, Senior Business Lead, GOOGLE
- Tina Varona, Director, Content Marketing, HARTFORD HEALTHCARE
Please fill in your name and email to receive the Summit Agenda of this event.
Venue
Sonesta Philadelphia Downtown Rittenhouse Square
1800 Market St, 19103
Philadelphia, PA, USA
To make reservations, guests can call 1-800-SONESTA (766-3782) and request the group rate for "ExL's December Meetings." You may also make reservations online:
Click HereThe group rate is available until November 13, 2019. Please book your room early, as rooms available at this rate are limited.
