The 3rd
Re:Imagine Pharma Marketing event focuses on the underlying digital marketing and solution themes for the pharma marketing community. Taking a 'post-COVID' viewpoint; it is vital to understand what omnichannel, customer experience, consumer behavior and RWE data analysis tools and tactics are temporary and which are true, long lasting digital marketing/commercial transformations to be embedded in future processes. What will be the true drivers of value moving forward in strategic roadmaps?
The pandemic has raised a number of core questions that pharma marketers need to ask of themselves in order to optimize from top to bottom, remove barriers and isolate real life outcomes – so that we can future proof marketing efforts:
- What do we as an industry need to do to shift thinking?
- How do we collectively combine to develop better patient outcomes as a result of all our digital efforts?
- Are regulations just an excuse for the customer experience we deliver?
- How can we ensure that senior management are domain experts in digital and expertise flows down the chain?
The unique opportunity for true interaction between our esteemed speaker faculty and our attendees on a face to face basis provides real value in replicating those hallway and offline conversations from live events
Reasons to Attend
- Execute a science-based approach to digital transformation and leverage examples from other verticals to enact long term commercial transformation
- Contextualize success beyond typical metrics in your omnichannel efforts: In F2F engagements it's easy to know when your customer is happy or not, but in digital? – what is the digital equivalent of a smile?
- Develop a commercial vision for CX across divisions with technical stategists to unify on:
- Out of the box, user interface, first use and activation
- On-boarding, customer care, troubleshooting, chat/bots, self service
- Retention, going further, up selling, upgrading
- Measuring your customer experience: Analyze how to measure exactly how much digital fatigue HCPs are experiencing and the role of webinars, email and other digital tools within this sphere
- Transition from digital marketing to real time data/analytics platforms: create advanced analytical methods to guide commercial investment and decision making
- Discuss the requirement for senior management to be domain experts across digital, marketing, customer experience
- Transforming customer engagement: when incremental advances are not sufficient, how can you maximize gains from existing capabilities and foster a culture that embraces a hybrid model:
- Content: is pharma building the right content and services to engage customers on their terms?
- Channels: building omnichannel engagement
- Data and technology: are we investing in the right areas to truly understand what customers need?
- Talent: hiring during a pandemic
- Discern how to reach a hard to reach patient:
- Understanding 'where to fish' in different age groups/patient populations
- Segmentation studies and matching channel preferences
- Enhancing your digital agility to ensure your initiatives stand up to emergency responses, privacy challenges, living in a cookie-less world and pricing transparency
Who Should Attend
- SVPs
- VPs
- Directors
- Heads
- Managers from the pharmaceutical
- Biotechnology
- Medical Device Industries
- Marketing
- Digital Marketing
- Digital Strategy
- Integrated Marketing
- Multichannel Marketing
- Social Media
- Mobile Marketing
- eMarketing
- eBusiness
- Global Marketing
- Interactive Services
- Commercial Excellence
- Commercial Operations/ Capabilities
- Innovation
- Patient Solutions
- Customer Interaction/ Engagement
- Customer Insights
- Field Force/SFE
- Brand Management
- Product Management
- Strategic Operations
- PR/Communications
- New Media
- Advertising and Promotions
- IT
- Clinical Innovation
- Medical Affairs
- Legal Counsel and MLR
- Compliance
Speakers
- Eze Abosi, Head, Real World Evidence Solutions - OPTIMIZERX
- Robert Allen, Lead, Worldwide Engagement & Channel Planning, U.S. Oncology - BRISTOL-MYERS SQUIBB
- Rahul Avasthy, Lead, Digital Transformation and Experience - ABBOTT LABORATORIES
- Fred Bennett, Executive Director, Digital Strategy and Operations - BAYER
- Tony Dale, SVP of Sales and Chief Revenue Officer, medPage Today - EVERYDAY HEALTH
- David DeJonghe, Vice President and Head of Global Portfolio and Product Management - LIFESCAN
- Jim DeLash, Multichannel Marketing Director - GLAXOSMITHKLINE
- Jay Denhart-Lillard, Marketing Director: Neurological Rare Disease / OMNI Pipeline - GENENTECH
- Zoe Dunn, Principal - HALE ADVISORS
- Chris Easton, Senior Director, Global Commercial Lead – Personalized Medicine - TAKEDA
- JJ Ferrer, Executive Director,Head of Digital Strategy Oncology - BAYER
- Elaine Gamble, Head/Director, Digital and Omnichannel Engagement – CNS Division - OTSUKA PHARMACEUTICALS
- José Maria Guido Avila, Global Brand Lead HCP Marketing - SANOFI
- Shwen Gwee, Vice President and Head of Global Digital Strategy - BRISTOL MYERS SQUIBB
- Maura Harrigan, Senior Director, Marketing - BLUE EARTH DIAGNOSTICS
- Davidek Herron, Global Head of Digital - ROCHE
- Lori Holland-Hancock, Director, Digital Strategy Team, Oncology - MERCK
- Angela Horstmann, Marketing Launch Lead, Immunology - ASTRAZENECA PHARMACEUTICALS
- Aleen Hosdaghian, Brand Lead, Immunology - UCB
- Kevin Hsieh, Service Lead, Web and Mobile - GENENTECH
- Hans Kaspersetz, Chief Innovation Officer - RELEVATE HEALTH
- Morris Kimble, Associate Director, Digital Marketing - ABBVIE
- John Lineen, Lead, Worldwide Engagement and Channel Planning (CV/IM) - BRISTOL-MYERS SQUIBB
- Saket Malhotra, Head of Commercial Information Management and Enablement - IPSEN
- Paul Murasko, Senior Director, Digital Customer Interaction - IPSEN PHARMA
- Michael Nagro, Vice President of Marketing, Gout - HORIZON THERAPEUTICS
- Margot O’Neil, Director, Big Data Programs - GSK
- János Penzes, International eMarketing Manager, Digital Center of Excellence Lead - RICHTER GEDEON
- Lina Polimeni, Chief Media Officer - ELI LILLY
- Sai Punjai, Global Digital Marketing Capabilities and Operations Director - ABBVIE
- Greg Ragland, RVP of Business Development - D&R LATHIAN
- Alison Reichert, Head Digital and Omnichannel Marketing, US Oncology - TAKEDA
- Meghan Rivera, Vice President, Head of Women’s Health Sales and Marketing - AKILI INTERACTIVE
- Michael Rowbotham, Director, Multi-Channel Marketing - PFIZER
- Mike Ruta, Director, Oncology Consumer Marketing – Zejula - GSK PHARMACEUTICALS
- Libby Wlochowicz, Director, Consumer & Multi-Channel Marketing - HORIZON
- Jacqueline Wong, Associate Director, Marketing - BLUE EARTH DIAGNOSTICS
- Francesca Wuttke, Chief Digital Officer - ALMIRALL
- Mike Zahigian, Senior Vice President and Chief Information Officer - AMGEN
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