Introducing the Generative AI for Marketing Summit 2024
The first event for strategic marketing leaders to come together and explore the transformative technology
Generative AI is driving unprecedented levels of excitement and concern for marketers and creatives, with the potential to completely upend and transform marketing workflows.
- Finding the right use cases, framework and team to get you started on your Generative AI journey
- Stitching together tools and models to transform your workflows and maximise value
- Augmenting creativity for content creation and unlocking new levels of insights for Hyper-personalised content generation
- Developing a framework for Responsible AI and navigating IP, Copyright and Ethical Concerns
- Rethinking Human-Bot interactions: The future of generative agents and avatars
- Reflecting brand identity using AI to ensure a consistent and compelling brand presence across all customer touchpoints
Key topics to be addressed at Generative AI for Marketing:
- Use Cases: Where are the latest use cases within marketing For this nascent technology?
- Workflows: How can you augment and optimise workflows using Generative AI?
- Change Management: What are your peers doing to manage the change and set expectations across the organization?
- Creativity: How can you amplify your creativity with Generative AI as your co-creator?
Who you will meet at the Generative AI for Marketing
Experts and professionals from the Financial Services, Healthcare, Retail, Engineering, Entertainment, Telecoms, Media, Utilities, Manufacturing and Transport industries from the following functions:
- Marketing
- Content
- Artificial Intelligence
- Machine Learning
- Data & Analytics
- Innovation
- Automation
- Digital
Confirmed Speakers
- Sabrina Godden-Tuma, Global Creative Director, Vodafone
- Hugo Veiga, Global Chief Creative Officer, AKQA
- Daniel Hulme, Chief AI Officer, WPP
- Holly McKinlay, Director Strategic Communications & Brand, WWF
- Francesco Federico, Executive Director – Global Marketing Technology, JLL
- Charlotte Munro, Global Product Marketing Lead, Booking.com
- Mina Bastawros, VP Creative & Digital Marketing, Airbus
- Abbas Arslan, Senior Director Marketing, Coca-Cola
- Janis Thomas, Managing Director, Look Fabulous Forever
- Sebastian Rehaag, VP Global Marketing & DSA, Mastercard
- Kerry Sheehan, Head of Service Development & Innovation, Civil Service
- Anna Gill, Marketing Analytics Director, Mars
- David Granger, Content Director, Cinch
- Swagat Choudhury, Global Head of Digital Products - Media & Content Transformation, Diageo
- Satesh Kumar, Product Owner - Gen AI, E.ON
- Melanie Moeller, CEO & Founder, GenFuturesLab
- Simon Levitt, Global Creative Technology Director, Imagination
- Paul North, Head of AI, Big Group
- Dean Chetty, Head of Data Strategy & Architecture, The FA
- Mohamad Houri, Director of Innovation, Lufthansa Airplus International
- Chanuki Illushka, Head of Data Science, Zoopla
- Darien Davis, Generative AI Creative Specialist & Consultant, Nextelligence
- Adam Walker, Global Digital Marketing Lead, Dufry Group
- Chris Clements, Digital Products Lead, Wimbledon
- Helen Bellringer, Associate Creative Director Digital, Imagination
- Sebastian Schwarz, Head of Data & Analytics, E.ON
- Benji Portwin, Head of Digital Products, New Look
- Anders Blankholm, Lead MLOps Engineer, Charlotte Tilbury Beauty
- Patrick Zinga, Digital Media, Data & Martech Lead, Heineken
- Jason Smith, Chief Digital Officer (CDO), Publicis Groupe
- Martin Musiol, Generative AI Expert, GenerativeaI.net
- Mike Taylor, Expert, Prompt Engineering
- Matt Cosad, Head of Data & Analytics, Kraft Heinz
- Matthew Blakemore, AI Strategist, Creative Industries, AI Caramba!
- Jacqueline Bourke, Senior Director of Creative for EMEA, Getty Images
- Paolo Valenziano, Head of Digital Communications - Content Delivery, Bank of England
- Joe Williams, Head of Immersive, LADBible Group
- Sean Betts, Chief Product & Technology Officer, Omnicom Media Group
- Phil Rowley, Head of Futures, Omnicom Media Group
Please fill in your name and email to receive the Summit Agenda of this event.
Venue
Chelsea Harbour Hotel
Chelsea Harbour Dr, SW10 0XG
London, UK
Tel:+44 207 823 3000
Accommodation
Reservation Method: Reserve your room by clicking on
this link. We have reserved a selection of rooms at the discounted group rate until the end of the week, subject to availability.
