Software-Defined Vehicles USA 2024 Conference

The Region's First & Only Dedicated SDV Event

September 9-11, 2024 - Ann Arbor, MI, United States

A pivotal gathering for automotive companies directing what is being called, ‘The Biggest Transformation of a 100-year-old Automotive Industry.’
‘A Fundamental Shift in How the Entire Vehicle is Designed.'

Vehicle as we've known them are getting overhauled and are changing completely. SDVs are a continuously evolving market and a path every OEM has to take to get a point where they can design, deliver improved products that are repeatable, upgradable, and remotely updatable vehicles. To some industry experts and visionaries 'SDV are fundamental for any OEM to survive in the market and for the future of vehicles.'

But what is driving mainstream OEM interest in SDV right now? Firstly, consumer perception is changing; OEMs recognize that they have to meet the customer's needs and give them new experiences, and not keep building vehicles that are not going to stay relevant and let the competition take over. Hardware cost is constantly rising; what was a a hardware-driven market is becoming a software-driven market pretty quickly. And there is a new opportunity to open revenue streams through monetization of data and subscription features. In a nutshell, the biggest motivators for SDV advancement are reducing development cycles, generating revenue, saving money, launching with improvement, and not having the fear of missing out and following market leaders.

While the industry is working hard towards these goals and we are beginning to see early versions of SDVs, this is a long journey with many challenges and a steep learning curve for that the industry will need to go through.

Software-Defined Vehicles USA 2024 returns to Ann Arbor, Michigan at a time when development of software-driven developments, products and software defined vehicles is becoming mainstream and automotive companies are ready to think outside the box. We invite you to the 2nd Software-Defined Vehicles USA 2024 as we delve into the latest proven use cases from OEM experts, address the biggest real-time challenges and take a look at capabilities of future-looking technologies that will be enabler software-defined vehicles.

Software Defined Vehicles USA 2024 is Co-Located with Generative AI for Automotive USA 2024

Speakers at SDV USA 2024

  • Kyle Taylor, Infotainment SW Department Manager, Hyundai America Technical Center
  • Demetrio Cortese, Embedded Software Development Manager, IVECO Group
  • Pardis Khayyer, Technical Program Manager, Aptiv
  • Markus Oertel, Senior Manager Sales & Business Development, Vector
  • Naveen Mitta, Technical Specialist, General Motors
  • Partha Goswami, Professional fellow - Emerging technology trends, Ex- General Motors
  • Humam Alwan, Global Quality Software Manager, Stellantis
  • Augustin Friedel, Senior Manager Mobility Transformation, MHP - A Porsche Company
  • Florian Rohde, SDV Expert, iProcess LLC
  • Rajesh Vijayan Balaji, Connected & SDV Platforms Architecture and Systems Design Supervisor, Ford Motor Company
  • Jake Tanana, Director of Software, Hardware & Mechanical Engineering, Polaris
  • Prajwal Nimmagadda, Senior Launch Manager, Rivian
  • Tyson Benson, Senior Cybersecurity Product Analyst, ZF Group
  • Narendra Atmakuri, Engineering Leader, Aptiv
  • Dan Cauchy, Executive Director, Automotive Grade Linux
  • Ninad Ghike, Product Manager, Aptiv

Please fill in your name and email to receive the Conference Agenda of this event.


The Kensington Hotel
3500 S State St, 48108
Ann Arbor, MI, USA


Group Rate: $169 per night, excluding applicable taxes and fees.

Reservation Method:

Cut-off date: Friday, August 9th, 2024 (After that time, the group rate will be offered based on hotel availability only.)