Past event: SDV: Software-Defined Vehicles USA 2025 Conference
This event has already taken place.
This page shows historical information on the SDV: Software-Defined Vehicles USA 2025 Conference, held on September 30-October 2, 2025 in Ann Arbor,
MI,
United States
The new edition of this event will be held on September 30-October 2, 2025
Vehicles as we've known them are getting overhauled and are changing completely. SDVs are a continuously evolving market and a path every OEM has to take to get a point where they can design and deliver improved products that are repeatable, upgradable, and remotely updatable vehicles. To some industry experts and visionaries, 'SDV are fundamental for any OEM to survive in the market and for the future of vehicles.'
But what is driving mainstream OEM interest in SDV? Firstly, consumer perception is changing; OEMs recognize that they have to meet the customer's needs and give them new experiences, and not keep building vehicles that are not going to stay relevant and let the competition take over. Hardware costs are constantly rising; what was a hardware-driven market is becoming a software-driven market quickly. And there is a new opportunity to open revenue streams through monetization of data and subscription features. In a nutshell, the biggest motivators for SDV advancement are reducing development cycles, generating revenue, saving money, launching with improvement, and not having the fear of missing out and following market leaders.
While the industry is working hard towards these goals, and we are beginning to see early versions of SDVs, this is a long journey with many challenges and a steep learning curve for that the industry will need to go through. The conference came at a time when development of software-driven developments, products and software defined vehicles is becoming mainstream and automotive companies are ready to think outside the box.
Software-Defined Vehicles USA 2025 returns to Ann Arbor, Michigan, to delve into the latest proven use cases from OEM experts, address the biggest real-time challenges and take a look at capabilities of future-looking technologies that will enable software-defined vehicles.
Successes & Lessons Learned From OEMs That Are Actually Building SDVs
How SDVs Can Reduce Cost, Increase Quality and Reduce Time-to-Market
Architecture & Engineering Transformation Needed To Build SDVs
Solutions To Prepare Vehicle Manufacturers To Develop & Ship SDVs
Cutting-Edge Software Capabilities Of The Biggest Technology Companies In The World
SDV 2024 was a well managed and timely event - with a balanced mix of prepared presentation from practitioners, live & free flowing open discussions and several expert panels. All the best for 2025.
Highly satisfied with the event.
Good opportunity for networking with the people who are in charge of developing SDV.
2024 Speakers Included:
Kyle Taylor, Infotainment SW Department Manager, Hyundai America Technical Center
Demetrio Cortese, Embedded Software Development Manager, IVECO Group
Carlton Bale, Director - Software Defined Vehicle Strategy, Cummins
Pardis Khayyer, Technical Program Manager, Aptiv
Daniel Cashen, Senior Mobility Systems Engineer, Stellantis
Richard Fernandes, Connectivity Standards Engineer, General Motors
Santhosh Jogi, Head of Controls, Nikola Motors
Brian Carlson, Global Marketing Director, NXP
Partha Goswami, Professional fellow - Emerging technology trends, Ex- General Motors
Markus Oertel, Senior Manager Sales & Business Development, Vector
Binoy Damodaran, Partner, Data, Analytics, AI and IoT Solutions, Automotive Industry, IBM Consulting
Ansgar Lindwedel, Director SDV Ecosystem Development, Eclipse Foundation
Steve Crumb, North American Regional Spokesperson, AUTOSAR
Adam Konopa, Technology Director, Intellias
Rinat Asmus, Vice President - Business Development SDV, Tata Technologies
Peter Schmitt, Executive Director, Software Product Line, Nexteer Automotive
Tyson Benson, Senior Cybersecurity Product Analyst, ZF Group
Augustin Friedel, Senior Manager Mobility Transformation, MHP - A Porsche Company
Jake Tanana, Director of Software, Hardware & Mechanical Engineering, Polaris
Prajwal Nimmagadda, Senior Launch Manager, Rivian
Florian Rohde, SDV Expert, iProcess LLC
Rajesh Vijayan Balaji, Connected & SDV Platforms Architecture and Systems Design Supervisor, Ford Motor Company
Narendra Atmakuri, Engineering Leader, Aptiv
Ninad Ghike, Product Manager, Aptiv
Greg Morningstar, Senior Mobility Systems Engineer, Bosch
Walt Miner, Senior Director of Community and Project Management, Automotive Grade Linux
Volker Niemz, Director, Autonomous Driving, AVCC, Robert Bosch LLC
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Venue
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