Big pharma and public relations remained in the spotlight throughout 2020. More so than ever, pharmaceutical companies are forging stronger relationships with the medical community, which has pushed industry to unite and problem-solve solutions for both physicians and patients. Between internal, external, corporate, and crisis communications, communication professionals have now become the epicenter of an organization playing a pivotal role in how to connect to employees within your company to keep up with the everyday trends while maintaining culture through commercial restructuring and transformation.
The inaugural
Public Relations and Communications Virtual Summit is specifically designed to provide professionals with true learning experiences from their peer companies. You will find in depth case studies and discussions on how to enhance patient engagement via omnichannel strategy and a focus on internal and external engagement to build brand loyalty and trust by ensuring context and content is relevant, as well as educational
Reasons to Attend
- Define best practices on how to accelerate your digital transformation
- Adapt to a new landscape and set a welcoming healthcare innovation roadmap in an evolving industry
- Learn to drive your business model transformation through omni-channel engagement with providers and payers
- Combine data across one platform to provide all stakeholders a centralized location to view your branding message
- Evaluate and understand the evolution of the communications role within the past years, is communications the epicenter in your organization? If not, does it need to be and how can you better understand your companies structure
- Stay relevant and hear from top pharma companies of how they are communicating internally and external with previous and upcoming media trends and concerns to better have a strategic alignment on your brand from the inside out
Who Should Attend
Pharmaceutical, Biotechnology, and Medical Device Public Relations Practitioners whose responsibilities include:
- Communications: Corporate/Brand/Internal/External/Integrated/Multichannel/Crisis
- Public Relations/Media Relations
- Marketing
- Public Affairs/Government Affairs
- Public Policy
- Community Relations/Advocacy Relations
- Social Media
- Brand Managers
- Product Managers
- Communications Agencies
- Publications
- Data Analytic Firms
Speakers
- Eric Althoff, Principal and Owner - FINISH LINE COMMUNICATIONS STRATEGIES
- Amy Atwood, Head of Communications, Vaccine Business Unit - TAKEDA PHARMACEUTICALS
- Beth Boswell, Associate Director of Communications, Cardio-Renal-Metabolic - NOVARTIS
- Sarah Connors, Executive Director, Head of U.S. Communications - ONCOPEPTIDES
- Monique Da Silva, Senior Vice President - AVROBIO
- Shanelle Gabriel, Artist, Educator - LUPUS ADVOCATE
- Madeline Gooding, Director, Corporate Communications - PACIRA PHARMACEUTICALS
- Staci Gouveia, Director – Corporate Communications and Public Relations - AFAXYS
- Heather Hunter, Vice President, Communications - VENATORX PHARMACEUTICALS
- Laura J. Keller, Director, Head of CEO Communications - BIOGEN
- Morris Kimble, Associate Brand Manager, Insulins Digital and Print Strategy - ELI LILLY
- Alina Kolomeyer, Pharm.D., Director, Communications - AMARIN CORP
- Matthew Libassi, Lead Media Relations Specialist - NORTHWELL HEALTH’S FEINSTEIN INSTITUTES
- Christine Lindenboom, Senior Vice President, Investor Relations and Corporate Communications - ALNYLAM PHARMACEUTICALS
- Heather Zoumas Luberski, Vice President, Corporate Affairs - ENDO INTERNALTIONAL
- Wendy Lund, Chief Communications Officer - ORGANON & CO
- Kristian Lysgaard, Director, Head of Global Communication, Center of Expertise - LEO PHARMA
- Tyler Marciniak, Senior Strategy Director, Patient Centricity - ASTELLAS
- Penny Mitchell, Senior Director, Marketing & Communications - LUPUS RESEARCH ALLIANCE
- Diana Moore, Head of Global Corporate Communications - AMICUS THERAPEUTICS
- Shweta Munjal, Vice President and Global Head, Corporate Communication - LUPIN PHARMACEUTICALS
- Paul Murasko, Senior Director, Digital Customer Interaction - IPSEN PHARMACEUTICALS
- Agatha Newman, Director, Medical and Development Communications - ASTELLAS
- Anna Padula, Director of Communications, US Specialty Pharmaceuticals - GLAXOSMITHKLINE
- Laure Park, Senior Vice President, Investor Relations and Corporate Affairs - ENDO INTERNALTIONAL
- Roslyn Patterson, Vice President, Marketing and Communications - IONIS PHARMACEUTICALS
- Sara Pellegrino, Vice President Public Relations, Investor Relations - IOVANCE THERAPEUTICS
- Monica Perez, Director – Corporate Affairs - NOVEN PHARMACEUTICALS
- Amanda Phraner, Senior Manager, Public Affairs and Social Media - HORIZON THERAPEUTICS
- Peter Pitts, (Former Associate Commissioner, FDA) President - CENTER FOR MEDICINE IN THE PUBLIC INTEREST
- Lisa Ramsey, Director, Corporate Communications - BLUE CROSS BLUE SHIELD OF ILLINOIS
- Michelle Rivas, Senior Manager, Product Communications - HORIZON THERAPEUTICS
- Tierney Saccavino, Executive Vice President, Corporate Communications - ACORDA THERAPEUTICS
- Helen Tarleton, Associate Director, Corporate Communications - UCB
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Venue
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