Artificial intelligence is drawing strong interest from all major players in the automotive industry. Whether it is a case of understanding how and where AI can be applied, to how automotive companies can benefit from cutting-edge AI technologies, the industry agrees that AI holds the potential to revolutionize products, processes and manufacturing, offering car manufacturers unprecedented opportunities to innovate and increase efficiency across the entire automotive value chain.
Software-defined vehicles present the largest shift in the automotive industry and are a stepping-stone towards fully autonomous vehicles. There is a strong desire across the automotive industry to make SDVs a reality. OEMs are moving past the theory of SDVs and towards the future re-architecture of their systems, features, and user experiences. Creating enhanced in-vehicle software and user experience are paramount, and the most crucial factors for SDV development moving forward. Additionally, the overall cost of SDV development continues to be a major concern, with OEMs under increasing pressure to reduce costs while ensuring vehicles are kept up-to-date, over-the-air updates are presenting new business opportunities, with additional revenue streams from advanced features and functionalities.
SDV & AI in Automotive USA 2025 will explore these pressing topics, offering practical insights, networking opportunities, and solutions tailored for automotive professionals. Join us in Ann Arbor, Michigan, September 30 – October 2, 2025, don’t miss your chance to stay ahead of the curve!
Preview of Key Themes at SDV & AI in Automotive USA 2025
SDV Key Themes
Explore different SDV architecture, where OEMs see developments going, and what challenges they perceive ahead
Problem-solve current software and electrical issues in vehicles, and methodologies to be considered
Learn how AI and new technologies are being used to develop SDVs, and optimise & streamline software development lifecycles
Gain insight into managing cybersecurity challenges when developing software
Discuss the transition towards open-source software, how it can speed up feature development, and the main challenges with current open-source solutions
AI Key Themes
Showcasing the use of Generative AI in prototype design & manufacturing
Successfully implementing AI in manufacturing to make decisions faster & expedite product deployment
Integrating Generative AI into your workflows to maximize efficiency across the entire automotive value chains
Explore Generative AI & autonomous vehicle technology
Explore the top 10 AI cybersecurity vulnerabilities in autonomous vehicles & how to mitigate them
The SDV USA event brought together a community of people from various companies with a common goal of defining and/or enabling the future of SW in the automotive market. The relationships made at this event will be utilized throughout the year.
SDV 2024 was a well-managed and timely event - with a balanced mix of prepared presentations from practitioners, live & free-flowing open discussions and several expert panels
I found the information incredibly valuable. The content was thorough, and what I heard from experts in the automotive industry was very applicable, particularly from the OEMs and Tier 1s.
It was an amazing event with a unique setting to learn and share our excitement about one of the most intriguing topics these days for the Automotive community!
2025 Speakers
Daniel Vilela, Virtual Development Engineering Group Manager, General Motors
